Francisco Cisternas

The Chinese University of Hong Kong (CUHK)

Shatin, N.T.

Hong Kong

Hong Kong

  • The Chinese University of Hong Kong (CUHK)

SCHOLARLY PAPERS

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Scholarly Papers (2)

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1.

Optimizing Product Influence of Shelf Display

Number of pages: 50 Posted: 25 May 2022 Last Revised: 06 Apr 2023
Wee Chaimanowong, David E. Bernal Neira and Francisco Cisternas
The Chinese University of Hong Kong (CUHK), affiliation not provided to SSRN and The Chinese University of Hong Kong (CUHK)
Downloads 59 (610,792)

Abstract:

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Shelf Design, Optimization, Nonlinear Integer Programming, Quantum Computing, Quantum Optimization, Spatially Correlated Logit Model

2.

The Effects of Microtargeting on Conversion Rates and the Role of Information Asymmetry

Number of pages: 57 Posted: 02 Aug 2023
Wee Chaimanowong, Francisco Cisternas and Stylianos Despotakis
The Chinese University of Hong Kong (CUHK), The Chinese University of Hong Kong (CUHK) and City University of Hong Kong (CityU) - Department of Marketing
Downloads 56 (631,579)

Abstract:

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Online advertising, Targeting, Information asymmetry, Conversion rate, Ad revenue, Auction theory