Marwan Al-Salaymeh

Jadara University

Irbid, Irbid 21110

Jordan

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The Effect of Brand Awareness on Brand Loyalty: Mediating Role of Brand Commitment

European Journal of Business and Management, Vol. 9, No. 36, 2017

Number of pages: 10 Posted: 10 Jan 2018

Abdelbaset Alkhawaldeh, Marwan Al-Salaymeh, Fathi Alshare and Bilal Mohammad Eneizan

Jadara University, Jadara University, Jadara University and Jadara University

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