Alison King Lo

Massachusetts Institute of Technology (MIT) - Sloan School of Management

Lecturer

100 Main Street

E62-416

Cambridge, MA 02142

United States

Duke University - Graduate School

Durham , NC 27708-0097

United States

SCHOLARLY PAPERS

4

DOWNLOADS

657

SSRN CITATIONS

9

CROSSREF CITATIONS

2

Scholarly Papers (4)

1.

How to Attract Customers by Giving Them the Short End of the Stick

Number of pages: 44 Posted: 31 Oct 2005
Alison King Lo, John G. Lynch and Richard Staelin
Massachusetts Institute of Technology (MIT) - Sloan School of Management, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and Duke University - Fuqua School of Business
Downloads 333 (100,943)
Citation 1

Abstract:

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fairness, targeted promotion, consumer behavior, product quality

2.

Consumer Search: Not Enough or Too Much?

Hong Kong University of Science & Technology Marketing Working Paper
Number of pages: 41 Posted: 11 Dec 2001
University of California, Riverside, University of Arizona - Eller College of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 201 (168,551)
Citation 10

Abstract:

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Search Behavior, Sequential Choice Models, Information Processing

3.

Behavioral Strategies in Repeated Pure Coordination Games

Number of pages: 32 Posted: 27 Oct 2001
Rami Zwick, Amnon Rapoport and Alison King Lo
University of California, Riverside, University of Arizona - Eller College of Management and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 123 (254,279)

Abstract:

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behavioral strategies, pure coordination games

4.

Choice of Prizes Allocated by Multiple Lotteries with Endogenously Determined Probabilities

Organizational Behavior and Human Decision Processes, Vol. 87, No. 1, pp. 180-206, 2002
Posted: 26 Oct 2001
Amnon Rapoport, Alison King Lo and Rami Zwick
University of Arizona - Eller College of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management and University of California, Riverside

Abstract:

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Coordination