Jack K. H. Lee

City University of New York - Department of Marketing and International Business

Assistant Professor of Marketing

One Bernard Baruch Way, B12-240

New York, NY 10010-5585

United States

SCHOLARLY PAPERS

1

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374

CITATIONS

1

Scholarly Papers (1)

1.

A Multiple Ideal Point Model: Capturing Multiple Preference Effects from within an Ideal Point Framework

Yale SOM Working Paper No. MK-08
Number of pages: 40 Posted: 23 Oct 2001
Jack K. H. Lee, K. Sudhir and Joel Steckel
City University of New York - Department of Marketing and International Business, Yale School of Management and New York University (NYU) - Department of Marketing
Downloads 374 (77,607)
Citation 2

Abstract:

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Multidimensional Scaling, Variety Seeking, Inertia