Joon Ho Lim

Joon Ho Lim

Normal, IL 61790

United States

SCHOLARLY PAPERS

2

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Scholarly Papers (2)

1.

Competitive Effects of Front-of-Package Nutrition Labeling Adoption on Nutritional Quality: Evidence from Facts Up Front Style Labels

Journal of Marketing, 2018
Posted: 29 Jul 2020
Joon Ho Lim, North Carolina State University - Poole College of Management, University of South Carolina - Darla Moore School of Business and University of Maryland - Robert H. Smith School of Business

Abstract:

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front-of-package (FOP) nutrition labeling, competition, nutritional quality, public policy and marketing, difference-in-differences

2.

The Effect of Data Breach Announcement on Customer Behavior: Evidence from a Multichannel Retailer

Ramkumar Janakiraman, Joon Ho Lim, and Rishika Rishika The Effect of Data Breach Announcement on Customer Behavior: Evidence from a Multichannel Retailer. Journal of Marketing In-Press. DOI: 10.1509/jm.16.0124
Posted: 19 Jan 2018
University of South Carolina - Darla Moore School of Business, Joon Ho Lim and University of South Carolina

Abstract:

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customer data breach, data vulnerability, multichannel retailing, customer channel choice, natural experiment, difference-in-differences, propensity score matching