Joon Ho Lim

Joon Ho Lim

Normal, IL 61790

United States

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Scholarly Papers (1)

1.

The Effect of Data Breach Announcement on Customer Behavior: Evidence from a Multichannel Retailer

Ramkumar Janakiraman, Joon Ho Lim, and Rishika Rishika The Effect of Data Breach Announcement on Customer Behavior: Evidence from a Multichannel Retailer. Journal of Marketing In-Press. DOI: 10.1509/jm.16.0124
Posted: 19 Jan 2018
University of South Carolina - Darla Moore School of Business, Joon Ho Lim and University of South Carolina

Abstract:

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customer data breach, data vulnerability, multichannel retailing, customer channel choice, natural experiment, difference-in-differences, propensity score matching