Klaus Wertenbroch

INSEAD - Marketing

Associate Professor of Marketing

Boulevard de Constance

Fontainebleau, 77305

France

SCHOLARLY PAPERS

10

DOWNLOADS
Rank 11,754

SSRN RANKINGS

Top 11,754

in Total Papers Downloads

3,939

CITATIONS
Rank 11,541

SSRN RANKINGS

Top 11,541

in Total Papers Citations

35

Scholarly Papers (10)

1.

Option Attachment: When Deliberating Makes Choosing Feel Like Losing

Number of pages: 48 Posted: 21 May 2003
Ziv Carmon, Klaus Wertenbroch and Marcel Zeelenberg
INSEAD, INSEAD - Marketing and Tilburg University - Faculty of Social and Behavioural Sciences
Downloads 1,260 (14,851)
Citation 18

Abstract:

Loading...

Behavioral Decision Theory, Endowment Effect, Regret, Prefactual Ownership, Elaboration

2.

Self-Rationing: Self-Control in Consumer Choice

INSEAD Working Paper No. 2001/63/MKT
Number of pages: 32 Posted: 16 Jan 2002
Klaus Wertenbroch
INSEAD - Marketing
Downloads 1,138 (17,415)
Citation 7

Abstract:

Loading...

consumer choice, impulsive behavior, marketing, mental accounting, psychology, rationing, self-control, time inconsistency

3.

Measuring Consumer Willingness to Pay at the Point of Purchase

Journal of Marketing Research, Vol. 39, May 2002
Number of pages: 14 Posted: 20 Nov 2001 Last Revised: 18 Sep 2014
Klaus Wertenbroch and Bernd Skiera
INSEAD - Marketing and University of Frankfurt - Department of Marketing
Downloads 474 (57,912)
Citation 10

Abstract:

Loading...

contingent valuation, incentive compatibility, marketing research, pricing, reservation prices, willingness to pay

4.

Currency Numerosity Effects on the Perceived Value of Transactions

INSEAD Working Paper
Number of pages: 42 Posted: 04 Nov 2002
Dilip Soman, Klaus Wertenbroch and Amitava Chattopadhyay
affiliation not provided to SSRN, INSEAD - Marketing and INSEAD - Marketing
Downloads 420 (67,046)

Abstract:

Loading...

5.

Free will, temptation, and self-control: We must believe in free will. We have no choice

Number of pages: 19 Posted: 19 Feb 2008
Klaus Wertenbroch, Joachim Vosgerau and Sabrina Bruyneel
INSEAD - Marketing, Bocconi University and Carnegie Mellon University - David A. Tepper School of Business
Downloads 327 (89,720)

Abstract:

Loading...

Research, Theory, Self-control, Behavior, IT, Experience, philosophy, Economics, Problems, Strategy

6.

Performance Pay or Redistribution? Cultural Differences in Just-World Beliefs and Preferences for Wage Inequality

INSEAD Working Paper No. 2015/10/MKT/OBH/ACGRE
Number of pages: 45 Posted: 04 Feb 2015
Douglas H. Frank, Klaus Wertenbroch and William Maddux
The Catholic University of America, INSEAD - Marketing and INSEAD - Organisational Behavior
Downloads 112 (239,834)

Abstract:

Loading...

Culture, Compensation Systems, Incentives, Income Inequality, Just-World Beliefs

7.

Consumer Choice and Autonomy in the Age of Artificial Intelligence and Big Data

Customer Needs and Solutions, Forthcoming , INSEAD Working Paper , Johns Hopkins Carey Business School Research Paper No. 18-03
Number of pages: 10 Posted: 07 Feb 2018
Erasmus University, Rotterdam School of Management, INSEAD, INSEAD - Marketing, Stanford University, Analysis Group, Inc., University of Chicago - Department of Psychology, Duke University - Fuqua School of Business, University of Colorado Boulder, University of Bonn and Johns Hopkins University - Carey Business School
Downloads 92 (273,901)

Abstract:

Loading...

Artificial Intelligence, Automation, Consumer Autonomy, Big Data, Consumer Choice, Micro-Targeting

8.

Consumer (Mis)Behavior and Public Policy Intervention

Mizik, Natalie and Dominique M. Hanssens (eds.), Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support, Forthcoming, INSEAD Working Paper No. 2017/14/MKT
Number of pages: 21 Posted: 13 Feb 2017
Klaus Wertenbroch
INSEAD - Marketing
Downloads 88 (281,677)

Abstract:

Loading...

Behavioral Economics, Consumer Protection, Nudging, Policy Intervention, Precommitment, Revealed Preferences, Self-control

9.

Too Good to Be True: Imperfection as a Signal of Authenticity

INSEAD Working Paper No. 2018/35/MKT
Number of pages: 50 Posted: 23 Aug 2018 Last Revised: 24 Aug 2018
Amit Bhattacharjee, Alixandra Barasch and Klaus Wertenbroch
Erasmus University Rotterdam, New York University and INSEAD - Marketing
Downloads 28 (466,380)

Abstract:

Loading...

authenticity, signaling, impression formation, status, taste

10.

Procrastination, Deadlines, and Performance: Self-Control by Precommitment

Psychological Science, May 2002
Posted: 07 Dec 2001
Dan Ariely and Klaus Wertenbroch
Duke University - Fuqua School of Business and INSEAD - Marketing

Abstract:

Loading...

Procrastination, Self-control, Intertemporal Choice