Nick King

University of Virginia - Darden School of Business

P.O. Box 6550

Charlottesville, VA 22906-6550

United States

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UnbeLEAFable Snacks

Darden Case No. UVA-M-0911
Number of pages: 11 Posted: 16 Jan 2018
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
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Abstract:

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entrepreneur, new business, venture, startup, career path, premium segment, luxury, high-end, mechanical turk, survey, focus group, snack, gummy, garden gummies, natural food, health food, pricing, conjoint analysis, customer segmentation