Wagner A. Kamakura

Rice University

Jesse H Hones Professor of Marketing

6100 South Main Street

P.O. Box 1892

Houston, TX 77005-1892

United States

SCHOLARLY PAPERS

94

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CITATIONS
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616

Scholarly Papers (94)

1.

A Probabilistic Choice Model for Market Segmentation and Elasticity Structure

Journal of Marketing Research, Vol XXVI (November 1989), 379-390
Number of pages: 12 Posted: 24 Apr 2014
Wagner A. Kamakura and Gary Russell
Rice University and University of Iowa - Henry B. Tippie College of Business
Downloads 1,998 (7,162)
Citation 4

Abstract:

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2.

Introduction to the Special Issue on Market Segmentation

Intern. J. of Research in Marketing 19 (2002) 181–183
Number of pages: 3 Posted: 14 Feb 2014
Michel Wedel and Wagner A. Kamakura
University of Maryland - Robert H. Smith School of Business, Marketing Department and Rice University
Downloads 1,205 (16,252)
Citation 1

Abstract:

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3.

Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics

Vikas Mittal and Wagner Kamakura. (2001) "Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics". Journal of Marketing Research, 38(1): 131-142
Number of pages: 13 Posted: 26 Oct 2013
Vikas Mittal and Wagner A. Kamakura
Rice University and Rice University
Downloads 1,114 (18,298)
Citation 5

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Repurchase behavior, satisfaction ratings

4.

Cross-Selling: Offering the Right Product to the Right Customer at the Right Time

Journal of Relationship Marketing, Vol. 6, No. 3/4, 2007
Number of pages: 19 Posted: 09 Feb 2014
Wagner A. Kamakura
Rice University
Downloads 370 (79,210)

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Cross-selling,up-selling,acquisition pattern analysis,collaborative filtering,recommendation systems

5.

The Economic Worth of Celebrity Endorsers: An Event Study Analysis

Agrawal, Jagdish and Kamakura, Wagner A., The Economic Worth of Celebrity Endorsers: An Event Study Analysis, Journal of Marketing (1995).
Number of pages: 7 Posted: 14 Apr 2014
Jagdish Agrawal and Wagner A. Kamakura
California State University, East Bay and Rice University
Downloads 359 (82,311)
Citation 9

Abstract:

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6.

The 'No-Choice' Alternative in Conjoint Choice Experiments

International Journal of Market Research Vol. 43 Quarter 1, 2001
Number of pages: 14 Posted: 14 Feb 2014
Rinus Haaijer, Wagner A. Kamakura and Michel Wedel
University of Groningen, Rice University and University of Maryland - Robert H. Smith School of Business, Marketing Department
Downloads 305 (98,409)

Abstract:

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7.

Assessing the Service-Profit Chain

Wagner Kamakura, Vikas Mittal, Fernando de Rosa, & Jose Afonso Mazzon (2002). "Assessing the Service-Profit Chain". Marketing Science, 21(3), Summer, 294-317.
Number of pages: 25 Posted: 26 Oct 2013
Wagner A. Kamakura, Vikas Mittal, Fernando de Rosa and Jose Mazzon
Rice University, Rice University, University of Pittsburgh and University of Sao Paulo (USP)
Downloads 295 (102,460)

Abstract:

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Service; Profitability; Service-Profit Chain; Retention; Satisfaction; Banking; Financial Service

8.

Socioeconomic Status and Consumption in an Emerging Economy

Number of pages: 56 Posted: 17 Oct 2012 Last Revised: 02 Apr 2014
Wagner A. Kamakura and José Afonso Mazzon
Rice University and University of Sao Paulo (USP)
Downloads 203 (148,862)

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social class, socioeconomic status, emerging economy, consumption

9.

Menu-Choice Modeling

Number of pages: 48 Posted: 15 Oct 2012
Wagner A. Kamakura and Kyuseop Kwak
Rice University and University of Technology Sydney (UTS)
Downloads 187 (160,652)
Citation 1

Abstract:

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Menu Choice, Auto-logistic model, optimal pricing

10.

How to Speak 'Winese': Learning the Language of Wine Reviews

Number of pages: 46 Posted: 17 Oct 2012
Wagner A. Kamakura and Sangkil Moon
Rice University and North Carolina State University - College of Management
Downloads 176 (169,649)

Abstract:

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Text-mining, Perceptual mapping, Ontology learning

11.

Sequential Market Basket Analysis

Kamakura, Wagner A., Sequential Market Basket Analysis, Mark Lett (2012) 23:505–516
Number of pages: 12 Posted: 07 Feb 2014
Wagner A. Kamakura
Rice University
Downloads 175 (170,510)
Citation 1

Abstract:

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Market basket analysis, Shopping behavior

12.

Measuring Brand Value with Scanner Data

Intern. J. of Research in Marketing 10 (1993) 9-22, North-Holland
Number of pages: 14 Posted: 26 Apr 2014
Wagner A. Kamakura and Gary Russell
Rice University and University of Iowa - Henry B. Tippie College of Business
Downloads 167 (177,600)
Citation 1

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13.

Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models

Kamakura, Wagner A., Neslin, Scott, Gupta, Sunil and Mason, Charlotte, Defection Detection: Measuring And Understanding the Predictive Accuracy Of Customer Churn Models, Journal of Marketing Research, Vol. XLIII (May 2006), 204–211
Number of pages: 9 Posted: 12 Feb 2014
Dartmouth College - Tuck School of Business, Harvard Business School, Rice University, Comercia Bank and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 138 (208,014)
Citation 2

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14.

Optimal Bundling and Pricing Under a Monopoly: Contrasting Complements and Substitutes from Independently Valued Products

Journal of Business, Vol. 76, No. 2, 2003
Number of pages: 21 Posted: 14 Feb 2014
R. Venkatesh and Wagner A. Kamakura
Katz Graduate School of Business, University of Pittsburgh and Rice University
Downloads 132 (215,670)
Citation 1

Abstract:

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15.

What Happened to the American 'Middle Class'? Class and Consumption in America

Number of pages: 65 Posted: 14 Jan 2014
Wagner A. Kamakura
Rice University
Downloads 129 (219,504)

Abstract:

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consumption, middle class, consumer expenditures, social class, socioeconomic status

16.

Choice Models and Customer Relationship Management

Kamakura, Wagner A., Mela, Carl F., Ansari, Asim, Bodapati, Anand V., Fader, Peter, Iyengar, Raghuram, Naik, Prasad A. , Neslin, Scott, Sun, Baohong, Verhoef, Peter C., Wedel, Michel and Wilcox, Ronald T., Choice Models and Customer Relationship Management (2005). Marketing Letters 16:3/4, 279-291
Number of pages: 13 Posted: 12 Feb 2014
Rice University, Duke University - Fuqua School of Business, Columbia Business School - Marketing, University of California, Los Angeles (UCLA) - Anderson School of Management, University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department, University of California, Davis, Dartmouth College - Tuck School of Business, Carnegie Mellon University - David A. Tepper School of Business, University of Groningen - Department of Marketing & Marketing Research, University of Maryland - Robert H. Smith School of Business, Marketing Department and University of Virginia - Darden School of Business
Downloads 121 (230,432)

Abstract:

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customer relationship management, direct marketing

17.

Understanding Brand Competition Using Micro and Macro Scanner Data

Russell, Gary and Kamakura, Wagner A., Understanding Brand Competition Using Micro and Macro Scanner Data, Journal of Marketing Research, Vol. XXXI (1994).
Number of pages: 15 Posted: 14 Apr 2014
Gary Russell and Wagner A. Kamakura
University of Iowa - Henry B. Tippie College of Business and Rice University
Downloads 117 (236,233)
Citation 3

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18.

Reviewing the Reviewers: The Impact of Individual Film Critics on Box Office Performance

Quantitative Marketing and Economics, Vol. 2007, No. 5, 2007
Number of pages: 25 Posted: 12 Feb 2014
Peter Boatwright, Suman Basuroy and Wagner A. Kamakura
Carnegie Mellon University - David A. Tepper School of Business, University of Oklahoma - Division of Marketing and Rice University
Downloads 108 (250,107)

Abstract:

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Entertainment marketing, Motion picture distribution and exhibition, Movie choice, Predictors, Influencers, Wide-release, Platform-release, Movie critics, Stochastic variable selection, Bayesian models, New product research

19.

Country of Origin: A Competitive Advantage?

Intern. J. of Research in Marketing 16 1999. 255-267
Number of pages: 13 Posted: 15 Feb 2014
Jagdish Agrawal and Wagner A. Kamakura
California State University, East Bay and Rice University
Downloads 106 (253,413)
Citation 1

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Country of origin, Meta-analysis, Hedonic regression, Competitive advantage, Objective quality of brands

20.

Uncovering Audience Preferences for Concert Features from Single-Ticket Sales with a Factor-Analytic Random-Coefficients Model

Number of pages: 53 Posted: 17 Oct 2012 Last Revised: 11 Feb 2014
Wagner A. Kamakura and Carl Schimmel
Rice University and Illinois State University - School of Music
Downloads 103 (258,504)

Abstract:

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factor-analytic regression, forecasting, response modeling

21.

Race, Ethnicity, and Acculturation: How Racially Matched Images Influence Subsequent Perceptions of Beauty

Number of pages: 50 Posted: 18 Jan 2014 Last Revised: 11 Feb 2014
Wagner A. Kamakura and Nives Zubcevic-Basic
Rice University and Swinburne University of Technology - Faculty of Business and Enterprise
Downloads 93 (276,527)

Abstract:

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22.

Applying Latent Trait Analysis in the Evaluation of Prospects For Cross-Selling of Financial Services

International Journal of Research in Marketing 8 (1991) 329-349
Number of pages: 21 Posted: 25 Apr 2014
Rice University, Iowa State University - Department of Management and Marketing and Singapore Management University - Lee Kong Chian School of Business
Downloads 89 (284,284)
Citation 3

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23.

Quantitative Trendspotting

Journal of Marketing Research, Vol. XLIX (August 2012), 514–536
Number of pages: 23 Posted: 07 Feb 2014 Last Revised: 12 Feb 2014
Rex Yuxing Du and Wagner A. Kamakura
University of Houston - C.T. Bauer College of Business and Rice University
Downloads 79 (305,836)

Abstract:

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marketing intelligence, market sensing, quantitative trendspotting, online searches, factor analysis, multivariate time-series analysis, common trends

24.

Measuring the Impact of a Conditional Cash Transfer Program on Consumption Behavior with Propensity Scoring

Number of pages: 36 Posted: 19 Dec 2014
Wagner A. Kamakura and Jose Mazzon
Rice University and University of Sao Paulo (USP)
Downloads 75 (315,248)

Abstract:

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Conditional cash transfers, Propensity scoring

25.

Factor Analysis and Missing Data

Journal of Marketing Research, Vol. 37, November 2000
Number of pages: 9 Posted: 15 Feb 2014
Wagner A. Kamakura and Michel Wedel
Rice University and University of Maryland - Robert H. Smith School of Business, Marketing Department
Downloads 69 (330,192)
Citation 2

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26.

How Customer Evolve: A New Framework for Customer Analysis

Number of pages: 49 Posted: 29 Sep 2013
Wagner A. Kamakura
Rice University
Downloads 67 (335,489)

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Customer Relationship Management, Customer lifecycle, Hidden Markov Models

27.

Chain-Wide and Store-Level Analysis for Cross-Category Management

Kamakura, Wagner A. and Kang, Wooseong, Chain-Wide and Store-Level Analysis For Cross-Category Management, Journal of Retailing 83 (2, 2007) 159-170
Number of pages: 12 Posted: 12 Feb 2014
Wagner A. Kamakura and Wooseong Kang
Rice University and North Carolina State University - College of Management
Downloads 65 (340,788)

Abstract:

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Category management, Cross-elasticities, Heterogeneity, Nonstationarity

28.

Concomitant Variable Latent Class Models for Conjoint Analysis

Kamakura, Wagner A., Wedel, Michel and Agrawal, Jagdish, Concomitant Variable Latent Class Models for Conjoint Analysis, International Journal of Research in Marketing, 11 (1994), Robert H. Smith School Research Paper No. RHS 2424863
Number of pages: 14 Posted: 14 Apr 2014
Wagner A. Kamakura, Michel Wedel and Jagdish Agrawal
Rice University, University of Maryland - Robert H. Smith School of Business, Marketing Department and California State University, East Bay
Downloads 59 (357,764)

Abstract:

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29.

Cross-Selling Through Database Marketing: A Mixed Data Factor Analyzer for Data Augmentation and Prediction

Intern. J. of Research in Marketing 20 (2003) 45-65
Number of pages: 21 Posted: 14 Feb 2014
Wagner A. Kamakura, Michel Wedel, Fernando de Rosa and Jose Mazzon
Rice University, University of Maryland - Robert H. Smith School of Business, Marketing Department, University of Pittsburgh and University of Sao Paulo (USP)
Downloads 56 (367,001)

Abstract:

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Database marketing,Cross-selling,Customer relationship management

30.

Size and Share of Customer Wallet

Journal of Marketing, Vol. 71 (April 2007), 94-113
Number of pages: 22 Posted: 12 Feb 2014
Rex Yuxing Du, Wagner A. Kamakura and Carl F. Mela
University of Houston - C.T. Bauer College of Business, Rice University and Duke University - Fuqua School of Business
Downloads 56 (367,001)

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31.

A Dynamic Perspective to the Internationalization of Small-Medium Enterprises

Kamakura, Wagner A., Ramon-Jeronimo, Maria Angeles and Gravel, Julio Vecino, A Dynamic Perspective to the Internationalization of Small-Medium Enterprises (June 19, 2011). J. of the Acad. Mark. Sci. (2012) 40:236-251.
Number of pages: 16 Posted: 12 Feb 2014 Last Revised: 02 Apr 2014
Rice University, Universidad Pablo de Olavide and University of Seville
Downloads 55 (370,164)

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Globalization, Small-medium enterprises, Internationalization, Exporting, Foreign diversification

32.

A New Framework for Time-Use Analysis

Number of pages: 51 Posted: 10 Nov 2012
Wagner A. Kamakura
Rice University
Downloads 54 (373,366)

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Time use, Budget allocation

33.

Statistical Data Fusion for Cross-Tabulation

Kamakura, Wagner A. and Wedel, Michel, Statistical Data Fusion for Cross-Tabulation, Journal of Marketing Research, Vol. 34, No. 4, pp 485-498, 1997, Robert H. Smith School Research Paper No. 2404511
Number of pages: 15 Posted: 06 Mar 2014
Wagner A. Kamakura and Michel Wedel
Rice University and University of Maryland - Robert H. Smith School of Business, Marketing Department
Downloads 53 (376,502)
Citation 3

Abstract:

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34.

Improving the Statistical Performance of Tracking Studies Based on Repeated Cross-Sections with Primary Dynamic Factor Analysis

Du, Rex and Wagner A Kamakura (2015) "Improving the statistical performance of tracking studies based on repeated cross-sections with primary dynamic factor analysis," International Journal of Research in Marketing, Forthcoming.
Number of pages: 19 Posted: 19 Dec 2014
Rex Yuxing Du and Wagner A. Kamakura
University of Houston - C.T. Bauer College of Business and Rice University
Downloads 50 (386,328)

Abstract:

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Tracking study, Repeated cross-sectional surveys, state-space model, dynamic factor analysis

35.

Measure Twice and Cut Once: The Carpenter's Rule Still Applies

Number of pages: 13 Posted: 29 Sep 2013
Wagner A. Kamakura
Rice University
Downloads 48 (393,194)

Abstract:

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36.

Incorporating Choice Dynamics in Models of Consumer Behavior

Marketing Letters 2:3, (1991): 241-252
Number of pages: 13 Posted: 25 Apr 2014
University of Texas at Austin - Department of Marketing, University of Texas at Austin, Northwestern University, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School, Rice University, University of Alberta, University of Texas at Dallas, University of Iowa - Henry B. Tippie College of Business, Northeastern University - Marketing Area, Tokyo Institute of Technology, University of Iowa and New York University (NYU) - Department of Marketing
Downloads 47 (396,587)

Abstract:

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Choice Dynamics, Buyer Behavior

37.

Value Segmentation: A Model for the Measurement of Values and Value Systems

Journal of Consumer Research, Vol. 18, No. 2, 1991
Number of pages: 11 Posted: 24 Apr 2014
Wagner A. Kamakura and Jose Mazzon
Rice University and University of Sao Paulo (USP)
Downloads 47 (396,587)

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38.

Marketing Data, Models and Decisions

Intern. J. of Research in Marketing 17 2000. 203-208
Number of pages: 6 Posted: 15 Feb 2014
Michel Wedel, Wagner A. Kamakura and Ulf Bockenholt
University of Maryland - Robert H. Smith School of Business, Marketing Department, Rice University and Northwestern University
Downloads 45 (403,647)

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Mixture models, Hierarchical Bayes models, Soft data, Transaction databases, Integrated marketing models

39.

Long-Term Forecasting with Innovation Diffusion Models: The Impact of Replacement Purchases

International Journal of Forecasting, Vol. 6, No. 1, 1986
Number of pages: 19 Posted: 26 Apr 2014
Wagner A. Kamakura and Siva Balasubramanian
Rice University and Illinois Institute of Technology, Stuart School of Business
Downloads 44 (407,245)
Citation 1

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Long term forecasting, Diffusion models, Durable goods, Sales forecasting

40.

A Bayesian Model for Prelaunch Sales Forecasting of Recorded Music

Management Science, Vol. 49, No. 2, February 2003 pp. 179-196
Number of pages: 18 Posted: 14 Feb 2014
Jonathon Lee, Peter Boatwright and Wagner A. Kamakura
Independent, Carnegie Mellon University - David A. Tepper School of Business and Rice University
Downloads 44 (407,245)

Abstract:

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Forecasting, Empirical Generalization, Hierarchical Bayes Model

41.

Measuring Contagion in the Diffusion of Consumer Packaged Goods

Journal of Marketing Research, 2011
Number of pages: 20 Posted: 09 Feb 2014 Last Revised: 11 Feb 2014
Rex Yuxing Du and Wagner A. Kamakura
University of Houston - C.T. Bauer College of Business and Rice University
Downloads 44 (407,245)

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consumer packaged goods, diffusion model, contagion, new product launch, temporal heterogeneity, spatial heterogeneity

42.

Exploratory Tobit Factor Analysis for Multivariate Censored Data

Wagner A. Kamakura & Michel Wedel (2001): Exploratory Tobit Factor Analysis for Multivariate Censored Data, Multivariate Behavioral Research, 36:1, 53-82
Number of pages: 32 Posted: 14 Feb 2014
Wagner A. Kamakura and Michel Wedel
Rice University and University of Maryland - Robert H. Smith School of Business, Marketing Department
Downloads 41 (418,414)

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43.

Geographic Patterns in Customer Service and Satisfaction: An Empirical Investigation

Journal of Marketing, 68 (July 2004), 48-62
Number of pages: 16 Posted: 24 Oct 2013
Vikas Mittal, Wagner A. Kamakura and Rahul Govind
Rice University, Rice University and University of Mississippi - School of Business Administration
Downloads 36 (438,506)

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customer satisfaction, spatial patterns, weighted regression

44.

A Least Squares Procedure for Benefit Segmentation with Conjoint Experiments

JourrUJI of Marketmg Research Vol XXV (May 1988), 157-67
Number of pages: 11 Posted: 26 Apr 2014
Wagner A. Kamakura
Rice University
Downloads 35 (442,653)

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45.

Implications for Asymmetry, Nonproportionality, and Heterogeneity in Brand Switching from Piece-Wise Exponential Mixture Hazard Models

Journal of Marketing Research, Vol. 32, November 1995
Number of pages: 6 Posted: 23 Mar 2014
University of Maryland - Robert H. Smith School of Business, Marketing Department, Rice University, Pennsylvania State University and University of Texas at Austin - Department of Marketing
Downloads 35 (442,653)
Citation 1

Abstract:

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46.

Consumer Sentiment and Buying Intentions Revisited: A Comparison of Predictive Usefulness

Journal of Economic Psychology, Vol. 7, No. 2, 1986
Number of pages: 24 Posted: 26 Apr 2014
Wagner A. Kamakura and Guy Gessner
Rice University and Canisius College
Downloads 33 (451,141)

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47.

Multi-Index Binary Response Analysis of Large Data Sets

Journal of Business and Economic Statistics, Forthcoming, Robert H. Smith School Research Paper
Number of pages: 16 Posted: 12 Feb 2014
Prasad A. Naik, Michel Wedel and Wagner A. Kamakura
University of California, Davis, University of Maryland - Robert H. Smith School of Business, Marketing Department and Rice University
Downloads 33 (451,141)

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Customer relationship marketing, Discrete choice, Factor model, Inverse regression, Semiparametric estimation, Sliced average variance estimation

48.

Improving the Performance of Tracking Studies

Number of pages: 51 Posted: 29 Sep 2013
Rex Yuxing Du and Wagner A. Kamakura
University of Houston - C.T. Bauer College of Business and Rice University
Downloads 33 (451,141)

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49.

Evaluation of Subsidiary Marketing Performance: Combining Process and Outcome Performance Metrics

J. of the Acad. Mark. Sci., DOI 10.1007/s11747-008-0095-z
Number of pages: 13 Posted: 12 Feb 2014
Babson College - Marketing Division, Florida Atlantic University, Rice University, University of Miami and University of Miami
Downloads 31 (460,307)

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Multinational performance evaluations, Marketing metrics, Outcome measures, Performance measures, Standardization

50.

Household Life Cycles and Lifestyles in the United States

Kamakura, Wagner A., Household Life Cycles and Lifestyles in The United States, Journal of Marketing Research, Vol. XLIII (February 2006), 121-132
Number of pages: 13 Posted: 12 Feb 2014
Rex Yuxing Du and Wagner A. Kamakura
University of Houston - C.T. Bauer College of Business and Rice University
Downloads 30 (465,037)

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51.

How Economic Contractions and Expansions Affect Expenditure Patterns

Kamakura, Wagner A., How Economic Contractions and Expansions Affect Expenditure Patterns, Journal of Consumer Research, Vol. 39, No. 2 (August 2012), pp. 229-247
Number of pages: 20 Posted: 07 Feb 2014 Last Revised: 11 Feb 2014
Wagner A. Kamakura and Rex Yuxing Du
Rice University and University of Houston - C.T. Bauer College of Business
Downloads 30 (465,037)

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52.

Consumer Evaluations of Line Extensions: A Conjoint Approach

Advances in Consumer Research, Volume 23, 1996
Number of pages: 8 Posted: 23 Mar 2014
Moonkyu Lee, Jonathan Lee and Wagner A. Kamakura
Yonsei University, University of Pittsburgh and Rice University
Downloads 29 (469,834)
Citation 1

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53.

Value-System Segmentation: Exploring the Meaning of LOV

Journal of Consumer Research, Vol. 19, No. 1, 1992
Number of pages: 15 Posted: 15 Apr 2014
Wagner A. Kamakura and Thomas Novak
Rice University and George Washington University School of Business
Downloads 28 (474,840)

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54.

Inferring Market Structure from Customer Response to Competing and Complementary Products

Marketing Letters 13:3, 221–232, 2002
Number of pages: 12 Posted: 14 Feb 2014
affiliation not provided to SSRN, University of Iowa - Henry B. Tippie College of Business, San Francisco State University, University of Delaware - Alfred Lerner College of Business and Economics, Loma Buena Associates, University of North Carolina Kenan-Flagler Business School, Rutgers, The State University of New Jersey (Deceased), Sawtooth Software, Rice University, University of Michigan, Stephen M. Ross School of Business, Vienna University of Economics and Business, Cornell University - Samuel Curtis Johnson Graduate School of Management and Texas A&M University - Mays Business School
Downloads 28 (474,840)

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market structure analysis, competition, complementary products, product class definition

55.

Quality-Adjusted Price Comparison of Non-Homogeneous Products Across Internet Retailers

Intern. J. of Research in Marketing 26 (2009) 189-196
Number of pages: 9 Posted: 09 Feb 2014
Wagner A. Kamakura and Sangkil Moon
Rice University and North Carolina State University - College of Management
Downloads 28 (474,840)

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Internet retailing, Non-homogeneous products, Price efficiency, Assortment quality, Information presentation, Information search strategy, Stochastic-frontier model

Estimating Promotion Response When Competitive Promotions Are Unobservable

Journal of Marketing Research, 2007
Number of pages: 14 Posted: 12 Feb 2014
Sangkil Moon, Wagner A. Kamakura and Johannes Ledolter
North Carolina State University - College of Management, Rice University and University of Iowa - Department of Management Sciences
Downloads 28 (488,039)

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57.

Challenges and Opportunities in High-Dimensional Choice Data Analyses

Marketing Letters, Vol. 19, No. 3/4, Seventh Tri-Annual Choice Symposium (December 2008), pp. 201-213
Number of pages: 14 Posted: 24 Jun 2014
University of California, Davis, University of Maryland - Robert H. Smith School of Business, Marketing Department, Polimetrix Inc., University of California, Los Angeles (UCLA) - Anderson School of Management, University of Pennsylvania - Marketing Department, Rice University, IBM Research - Almaden Research Center, University of Michigan, Stephen M. Ross School of Business, Columbia University - Department of Statistics and Carnegie Mellon University - Tepper School of Business
Downloads 26 (485,326)

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58.

A Note on 'The Use of Categorical Variables in Data Envelopment Analysis'

Management Science, Vol. 34, No. 10 (Oct., 1988), pp. 1273-1276
Number of pages: 5 Posted: 26 Apr 2014
Wagner A. Kamakura
Rice University
Downloads 26 (485,326)

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data envelopment, analysis, efficiency analysis

59.

Unobserved Heterogeneity as an Alternative Explanation for 'Reversal' Effects in Behavioral Research

Journal of Consumer Research, Vol. 27, No. 3, 2000
Number of pages: 21 Posted: 15 Feb 2014
J. Wesley Hutchinson, Wagner A. Kamakura and John G. Lynch
University of Pennsylvania - Marketing Department, Rice University and University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making
Downloads 26 (485,326)
Citation 5

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60.

Estimating Models with Binary Dependent Variables: Some Theoretical and Empirical Observations

Journal of Business Research, Vol. 16, No. 1, 1988
Number of pages: 17 Posted: 26 Apr 2014
Guy Gessner, Wagner A. Kamakura, Naresh K. Malhotra and Mark Zmijewski
Canisius College, Rice University, Georgia Institute of Technology - Scheller College of Business and University of Chicago - Accounting
Downloads 25 (490,796)

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61.

Measuring Consumer Attitudes Toward the Marketplace with Tailored Interviews

Journal of Marketing Research, Vol. 26, 1989
Number of pages: 16 Posted: 25 Apr 2014
Siva Balasubramanian and Wagner A. Kamakura
Illinois Institute of Technology, Stuart School of Business and Rice University
Downloads 25 (490,796)
Citation 1

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62.

Life-Style Segmentation with Tailored Interviewing

Journal of Marketing Research, Vol. 32, 1995
Number of pages: 10 Posted: 23 Mar 2014
Wagner A. Kamakura and Michel Wedel
Rice University and University of Maryland - Robert H. Smith School of Business, Marketing Department
Downloads 25 (490,796)
Citation 1

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63.

Modeling Large Data Sets in Marketing

Statistica Neerlandica (1998) Vol. 52, nr. 3, p. 303
Number of pages: 22 Posted: 15 Feb 2014
University of North Carolina Kenan-Flagler Business School, Harvard Business School, Rice University and University of Maryland - Robert H. Smith School of Business, Marketing Department
Downloads 23 (501,848)

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response models, single source data, customer transaction data

64.

An Empirical Bayes Procedure for Improving Individual-Level Estimates and Predictions from Finite Mixtures of Multinomial Logit Models

Journal of Business & Economic Statistics; January 2004; 22, 1; p. 121
Number of pages: 5 Posted: 14 Feb 2014
Wagner A. Kamakura and Michel Wedel
Rice University and University of Maryland - Robert H. Smith School of Business, Marketing Department
Downloads 22 (507,659)

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Finite mixtures,Multinomial logit, Random utility models

65.

Long-Term View of the Diffusion of Durables: A Study of the Role of Price and Adoption Influence Processes via Tests of Nested Models

Intern. J. of Research in Marketing 5 (1988) 1-13
Number of pages: 13 Posted: 26 Apr 2014
Wagner A. Kamakura and Siva Balasubramanian
Rice University and Illinois Institute of Technology, Stuart School of Business
Downloads 21 (513,499)

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66.

Modeling Multiple Category Brand Preference with Household Basket Data

Kamakura, Wagner A. and Russell, Gary, Modeling Multiple Category Brand Preference with Household Basket Data, (1997) Journal of Retailing, Vol. 73(4), pp. 439-461
Number of pages: 23 Posted: 06 Mar 2014
Gary Russell and Wagner A. Kamakura
University of Iowa - Henry B. Tippie College of Business and Rice University
Downloads 20 (519,268)

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67.

Identifying Innovators for the Cross-Selling of New Products

Management Science, Vol. 50, No. 8, August 2004, pp. 1120-1133
Number of pages: 14 Posted: 14 Feb 2014
Wagner A. Kamakura and Michel Wedel
Rice University and University of Maryland - Robert H. Smith School of Business, Marketing Department
Downloads 20 (519,268)

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database marketing, customer relationship management, hazard model, simulated maximum likelihood

68.

Measuring Market Efficiency and Welfare Loss

Journal of Consumer Research, Vol. 15, No. 3, 1988
Number of pages: 14 Posted: 26 Apr 2014
Wagner A. Kamakura, Brian T. Ratchford and Jagdish Agrawal
Rice University, University of Texas at Dallas and California State University, East Bay
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69.

Productivity Assessment of Multiple Retail Outlets

Journal of Retailing, Vol. 72, No. 4, 1996
Number of pages: 24 Posted: 05 Mar 2014
Wagner A. Kamakura, Tomasz Lenartowicz and Brian T. Ratchford
Rice University, University of Texas at Austin and University of Texas at Dallas
Downloads 19 (525,157)
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70.

Using Voter-Choice Modeling to Plan the Final Campaign in Runoff Elections

Number of pages: 41 Posted: 19 Dec 2014
Wagner A. Kamakura
Rice University
Downloads 18 (530,948)

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Runoff elections, multiparty elections, voter-choice

71.

Discrete and Continuous Representations of Unobserved Heterogeneity in Choice Modeling

Marketing Letters 10:3 (1999): 219-232
Number of pages: 15 Posted: 15 Feb 2014
University of Maryland - Robert H. Smith School of Business, Marketing Department, Rice University, University of Wisconsin - Madison - Department of Marketing, ESSEC Business School, Hong Kong University of Science & Technology (HKUST) - Department of Marketing, affiliation not provided to SSRN, Sawtooth Software, University of Michigan, Stephen M. Ross School of Business, Dartmouth College - Tuck School of Business and Aalborg University - Faculty of Social Sciences
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Mixing Distributions, Multinomial Logit, Multinomial Probit, Markov-Chain Monte Carlo, Simulated Likelihood

72.

Factor Models for Multivariate Count Data

Journal of Multivariate Analysis 87 (2003) 356–369
Number of pages: 14 Posted: 26 Apr 2014
Michel Wedel, Ulf Bockenholt and Wagner A. Kamakura
University of Maryland - Robert H. Smith School of Business, Marketing Department, Northwestern University and Rice University
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Poisson distribution, Simulated likelihood, Link function

73.

Response Latencies in the Analysis of Conjoint Choice Experiments

Journal of Marketing Research, Vol. 37, 2000
Number of pages: 7 Posted: 15 Feb 2014
Rinus Haaijer, Wagner A. Kamakura and Michel Wedel
University of Groningen, Rice University and University of Maryland - Robert H. Smith School of Business, Marketing Department
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74.

Where Did All that Money Go? Understanding How Consumers Allocate Their Consumption Budget

Journal of Marketing, Vol. 72 (November 2008), 109-131
Number of pages: 24 Posted: 09 Feb 2014
Rex Yuxing Du and Wagner A. Kamakura
University of Houston - C.T. Bauer College of Business and Rice University
Downloads 16 (542,564)
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consumer expenditures,demand system,consumption,household budget allocation

75.

Applications of Multivariate Latent Variable Models in Marketing

International Series in Quantitative Marketing Volume 14, Chapter on Marketing Research and Modeling: Progress and Prospects, pp 43-68
Number of pages: 26 Posted: 11 Jun 2016
Wayne S. DeSarbo, Wagner A. Kamakura and Michel Wedel
Pennsylvania State University, Rice University and University of Maryland - Robert H. Smith School of Business, Marketing Department
Downloads 15 (548,462)

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76.

Viewer Preference Segmentation and Viewing Choice Models for Network Television

Journal of Advertising, Vol. 21, No. 1, 1992
Number of pages: 19 Posted: 26 Apr 2014
Roland T. Rust, Wagner A. Kamakura and Mark Alpert
University of Maryland - Robert H. Smith School of Business, Rice University and University of Texas at Austin - Red McCombs School of Business
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77.

Predicting Choice Shares Under Conditions of Brand Interdependence

JourTUJl of Marketmg Research Vol XXI (November 1984), 420-34
Number of pages: 15 Posted: 26 Apr 2014
Wagner A. Kamakura and Rajendra K. Srivastava
Rice University and Singapore Management University - Lee Kong Chian School of Business
Downloads 14 (554,523)

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78.

The Estimation of Multinomial Probit Models: A New Calibration Algorithm

Transportation Science, Vol. 23, No.4, November 1989
Number of pages: 13 Posted: 24 Apr 2014
Wagner A. Kamakura
Rice University
Downloads 14 (554,523)

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Issues in the Estimation and Application of Latent Structure Models of Choice

Issues in the Estimation and Application of Latent Structure Models of Choice, Marketing Letters 5:4, (1994): 323-334
Number of pages: 13 Posted: 26 Apr 2014
Southern Methodist University (SMU) - Marketing Department, Northwestern University, Independent, Independent, Independent, Harvard Business School, Rice University and Independent
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latent structure models, discrete choice, finite mixture models

Issues in the Estimation and Application of Latent Structure Models of Choice

Marketing Letters 5:4, (1994), pp. 323-334
Posted: 06 Jun 2016
Southern Methodist University (SMU) - Marketing Department, McGill University - Desautels Faculty of Management, Independent, Independent, Pennsylvania State University, Harvard Business School, Rice University, T. A. Pai Management Institute, University of Michigan at Dearborn and University of Texas at Austin

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latent structure models, discrete choice, finite mixture models

80.

Modeling Voter Choice to Predict the Final Outcome of Two-Stage Elections

Kamakura, Wagner A., Mazzon, Jose Afonso and De Bruyn, Arnaud, Modeling Voter Choice to Predict the Final Outcome Of Two-Stage Elections (2006). International Journal of Forecasting, Vol. 22, 2006.
Number of pages: 18 Posted: 12 Feb 2014
Wagner A. Kamakura, Jose Mazzon and Arnaud De Bruyn
Rice University, University of Sao Paulo (USP) and ESSEC Business School
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Voter choice, Election forecasting, Political marketing, Nested Logit model

81.

If You Ignore Manipulation Errors in Your Experiments You Might Be P-Hacking Without Knowing.

Number of pages: 23 Posted: 17 Jul 2019
Wagner A. Kamakura
Rice University
Downloads 10 (579,240)

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Crossover effects, Consumer Psychology, Consumer Behavior

82.

Factor Analysis with (Mixed) Observed and Latent Variables in the Exponential Family

PSYCHOMETRIKA - VOL. 66, NO. 4, 515–530, DECEMBER 2001
Number of pages: 16 Posted: 14 Feb 2014
Michel Wedel and Wagner A. Kamakura
University of Maryland - Robert H. Smith School of Business, Marketing Department and Rice University
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factor model, simulated likelihood, latent variable model

83.

List Augmentation with Model Based Multiple Imputation: A Case Study Using a Mixed-Outcome Factor Model

Statistica Neerlandica (2003) Vol. 57, nr. 1, pp. 46–57
Number of pages: 12 Posted: 14 Feb 2014
Wagner A. Kamakura and Michel Wedel
Rice University and University of Maryland - Robert H. Smith School of Business, Marketing Department
Downloads 9 (585,549)

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factor analysis, simulated likelihood, multiple imputation

84.

Latent Structure Regression

The Handbook of Marketing Research: Uses, Misuses, and Future Advances, Rajiv Grover, Marco Vriens (eds.), Chapter 19, pp 394-417, 2006
Number of pages: 24 Posted: 11 Jun 2016
Wayne S. DeSarbo, Wagner A. Kamakura and Michel Wedel
Pennsylvania State University, Rice University and University of Maryland - Robert H. Smith School of Business, Marketing Department
Downloads 8 (591,872)

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85.

Is Silence Golden? An Inquiry into the Meaning of Silence in Professional Product Evaluations

Kamakura, Wagner A., Basuroy, Suman and Boatwright, Peter, Is Silence Golden? An Inquiry into the Meaning of Silence In Professional Product Evaluations (2006). Quantitative Marketing and Economics, Vol. 2006, No. 4.
Number of pages: 23 Posted: 12 Feb 2014
Wagner A. Kamakura, Suman Basuroy and Peter Boatwright
Rice University, University of Oklahoma - Division of Marketing and Carnegie Mellon University - David A. Tepper School of Business
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Expert product recommendations, Expert consensus, Critic silence, Experience goods, Multinomial logit, Latent measurement model

86.

Accounting for Voter Heterogeneity within and Across Districts with a Factor-Analytic Voter-Choice Model

Society for Political Methodology, 2006
Number of pages: 18 Posted: 09 Feb 2014
Wagner A. Kamakura and Jose Mazzon
Rice University and University of Sao Paulo (USP)
Downloads 8 (591,872)

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87.

A Longitudinal Cross-Product Analysis of Media-Budget Allocations: How Economic and Technological Disruptions Affected Media Choices Across Industries

Number of pages: 43 Posted: 07 Aug 2017
University of Granada, Rice University and University of Granada
Downloads 7 (598,305)

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Advertising, Media Budget, Media Choices, Internet, Economic Recession

88.

The Structure of Self-Reported Emotional Experiences: A Mixed-Effects Poisson Factor Model

British Journal of Mathematical and Statistical Psychology (2003), 56, 215–229
Number of pages: 15 Posted: 14 Feb 2014
Ulf Bockenholt, Wagner A. Kamakura and Michel Wedel
Northwestern University, Rice University and University of Maryland - Robert H. Smith School of Business, Marketing Department
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89.

Tailored Interviewing: An Application of Item Response Theory for Personality Measurement

JOURNAL OF PERSONALITY ASSESSMENT, 1989, 53(3), 502-519
Number of pages: 18 Posted: 26 Apr 2014
Wagner A. Kamakura and Siva Balasubramanian
Rice University and Illinois Institute of Technology, Stuart School of Business
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90.

Estimating Flexible Distributions of Ideal-Points With External Analysis of Preferences

PSYCHOMETRIKA, Vol. 56, No. 3, 419-431, September 1991
Number of pages: 13 Posted: 25 Apr 2014
Wagner A. Kamakura
Rice University
Downloads 4 (618,492)

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choice models, multinomial probit

91.

An Ideal-Point Probabilistic Choice Model for Heterogeneous Preferences

MARKETING SCIENCE Vol. S, No 3, Summer 1986
Number of pages: 21 Posted: 26 Apr 2014
Wagner A. Kamakura and Rajendra K. Srivastava
Rice University and Singapore Management University - Lee Kong Chian School of Business
Downloads 3 (626,533)

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Choice Models, Multinomial Probit, Consumer Preferences

92.

Assessing the Market Value of Real Estate Property with a Geographically Weighted Stochastic Frontier Model

Real Estate Economics, Vol. 36, Issue 4, pp. 717-751, Winter 2008
Number of pages: 35 Posted: 02 Dec 2008
Stephen Samaha and Wagner A. Kamakura
University of Washington and Rice University
Downloads 2 (636,413)
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93.

Representing Heterogeneity in Consumer Response Models 1996 Choice Conference Participants

Marketing Letters, Volume 8, Issue 3, pp 335-348, 1997
Posted: 09 Jun 2016
Pennsylvania State University, Columbia Business School - Marketing, University of Chicago, Goldman, Sachs & Co., Columbia Business School - Marketing, Sawtooth Software, Rice University, University of Michigan, Stephen M. Ross School of Business, Carnegie Mellon University - David A. Tepper School of Business and University of Maryland - Robert H. Smith School of Business, Marketing Department

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Heterogeneity, latent structure models, cluster-wise regression, random coefficients models, compound distributions

94.

American Time-Styles: A Finite-Mixture Allocation Model for Time-Use Analysis

Multivariate Behavioral Research, October 2009
Posted: 09 Feb 2014
Wagner A. Kamakura
Rice University

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