Yuanfang Lin

Conestoga College

Professor of Marketing

299 Doon Valley Drive

Kitchener, Ontario N2G 4M4

Canada

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Scholarly Papers (1)

1.

Why Is Price Dispersion Higher Online Than Offline? The Impact of Retailer Type and Shopping Risk on Price Dispersion.

Forthcoming in Journal of Retailing, University of Alberta School of Business Research Paper No. 2018-701
Number of pages: 66 Posted: 31 Jan 2018
Brandon University, University of Queensland - Business School and Conestoga College
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Abstract:

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Price Dispersion, Online, Offline, Retailer Type, Shopping Risk, Game Theory