Hejun Zhuang

Brandon University

Assistant Professor of Marketing

Brandon, Manitoba

Canada

SCHOLARLY PAPERS

2

DOWNLOADS

76

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Why Is Price Dispersion Higher Online Than Offline? The Impact of Retailer Type and Shopping Risk on Price Dispersion.

Forthcoming in Journal of Retailing, University of Alberta School of Business Research Paper No. 2018-701
Number of pages: 66 Posted: 31 Jan 2018
Brandon University, University of Queensland - Business School and Conestoga College
Downloads 62 (353,767)

Abstract:

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Price Dispersion, Online, Offline, Retailer Type, Shopping Risk, Game Theory

2.

The Influence of Coupon Duration on Consumers’ Redemption Behavior and Brand Profitability

Forthcoming, European Journal of Operations Research
Number of pages: 48 Posted: 22 Aug 2019
Renmin University of China, York College of Pennsylvania - Department of Business, University of Queensland - Business School and Brandon University
Downloads 14 (562,049)

Abstract:

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Analytics; Behavioral OR; OR in marketing; Pricing; Retailing