Sophia Gaenssle

Ilmenau University of Technology

Ilmenau, D-98684

Germany

SCHOLARLY PAPERS

5

DOWNLOADS

333

SSRN CITATIONS

3

CROSSREF CITATIONS

0

Scholarly Papers (5)

1.

The Economics of Social Media Stars: An Empirical Investigation of Stardom, Popularity, and Success on Youtube

Ilmenau Economics Discussion Papers, Vol. 21, No. 112, 2018
Number of pages: 38 Posted: 01 Feb 2018 Last Revised: 17 May 2018
Oliver Budzinski and Sophia Gaenssle
Ilmenau University of Technology and Ilmenau University of Technology
Downloads 199 (153,788)

Abstract:

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social media, influencer, digital media, popularity, superstar theory, cultural economics, media economics, youtube

2.

Stars in Social Media: New Light Through Old Windows?

Ilmenau Economics Discussion Papers, Vol. 25, No. 123, 2019
Number of pages: 55 Posted: 22 Apr 2019
Sophia Gaenssle and Oliver Budzinski
Ilmenau University of Technology and Ilmenau University of Technology
Downloads 51 (388,160)

Abstract:

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social media, digital media, popularity, superstars, cultural economics, media economics, influencer, micro-celebrities, creators, user-generated content, prosumer, algorithm management, YouTube, Instagram, entertainment markets

3.

How Does Online Streaming Affect Antitrust Remedies to Centralized Marketing? The Case of European Football Broadcasting Rights

Ilmenau Economics Discussion Papers (2019), Vol. 25, No. 128
Number of pages: 28 Posted: 10 Jul 2019
Ilmenau University of Technology, Ilmenau University of Technology and Ilmenau University of Technology
Downloads 39 (431,981)

Abstract:

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collective sale of broadcasting rights, sports economics, antitrust, competition policy, centralized marketing, sports and media, football, online media

4.

Happily Ever After? – Vertical and Horizontal Mergers in the U.S. Media Industry

Ilmenau Economics Discussion Papers, Vol. 25, No. 126, 2019
Number of pages: 43 Posted: 16 Jun 2019
Ilmenau University of Technology, Ilmenau University of Technology, Ilmenau University of Technology, Ilmenau University of Technology and Ilmenau University of Technology
Downloads 26 (491,874)
Citation 1

Abstract:

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competition policy, antitrust, industrial economics, digitization, media economics, institutional economics, industrial organization, mergers, vertical integration, horizontal integration

5.

Conquering the Box Office: Factors Influencing Success of International Movies in Russia

Ilmenau Economics Discussion Papers, Vol. 24, No. 113
Number of pages: 23 Posted: 24 Jun 2018 Last Revised: 30 Sep 2019
Sophia Gaenssle, Oliver Budzinski and Daria Astakhova
Ilmenau University of Technology, Ilmenau University of Technology and CROSSMEDIA GmbH
Downloads 18 (538,136)

Abstract:

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Motion Picture Economics, Movies, Entertainment, Box Office Success, Russia