Ulla Saari

affiliation not provided to SSRN

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SCHOLARLY PAPERS

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Scholarly Papers (2)

1.

Measuring Brand Experiences Cross-Nationally

Journal of Brand Management, Vol. 24, Issue 1, 2017
Number of pages: 19 Posted: 24 Apr 2018
Ulla Saari and Saku Mäkinen
affiliation not provided to SSRN and Tampere University of Technology - Department of Industrial Management
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Abstract:

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brand, consumer, experience, measurement, cross-national, scale development

2.

Exploring the Microfoundations of End-User Interests toward Co-Creating Renewable Energy Technology Innovations

Journal of Cleaner Production, Forthcoming
Posted: 04 Jun 2019
affiliation not provided to SSRN, Tampere University of Technology - Department of Industrial Management and Hamburg University of Technology (TUHH)

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Co-creation, Innovation, Rewards, Energy, Prosumer, Variance-based structural equation modeling