Roger Sinclair

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Brand Value, Accounting Standards, and Mergers and Acquisitions: 'The Moribund Effect'

Journal of Brand Management, Vol. 24, Issue 2, 2017
Number of pages: 15 Posted: 24 Apr 2018
Roger Sinclair
affiliation not provided to SSRN
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Abstract:

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brand value, brand equity, mergers and acquisitions, intangible asset value, accounting standards