Herbert Woratschek

affiliation not provided to SSRN

No Address Available

SCHOLARLY PAPERS

1

DOWNLOADS

1

SSRN CITATIONS

0

CROSSREF CITATIONS

2

Scholarly Papers (1)

1.

Consumer–Brand Identification Revisited: An Integrative Framework of Brand Identification, Customer Satisfaction, and Price Image and Their Role for Brand Loyalty and Word of Mouth

Journal of Brand Management, Vol. 24, Issue 3, 2017
Number of pages: 21 Posted: 24 Apr 2018
Bastian Popp and Herbert Woratschek
affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 1 (652,000)
  • Add to Cart

Abstract:

Loading...

consumer–brand identification, customer satisfaction, price image, brand loyalty, positive word of mouth