N. Senthil Kumar

Anna University - Department of Management Studies

Coimbatore 48

Chennai 600025

Chennai, Tamil Nadu 600025

India

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Measuring Farmer's Satisfaction and Brand Loyalty Toward Indian Fertilizer Brands Using DEA

Journal of Brand Management, Vol. 24, Issue 5, 2017
Number of pages: 22 Posted: 24 Apr 2018
Pradeep Mohanty and N. Senthil Kumar
Anna University - Department of Management Studies and Anna University - Department of Management Studies
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Abstract:

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Fertilizer brand, DEA, Brand loyalty, Farmer satisfaction, India