Mobin Fatma

University of Petroleum and Energy Studies (UPES)

Energy Acres

P.O. Bidholi via Premnagar,

Dehradun, IN Uttarakhand 248007

India

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Scholarly Papers (1)

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Antecedents and Outcomes of Brand Experience: An Empirical Study

Journal of Brand Management, Vol. 24, Issue 5, 2017
Number of pages: 14 Posted: 02 Jun 2018
Mohd Imran Khan and Mobin Fatma
affiliation not provided to SSRN and University of Petroleum and Energy Studies (UPES)
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Abstract:

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Brand, Brand experience, Antecedents, Outcomes, Restaurant brand