Gemma Calvert

Nanyang Technological University (NTU) - Institute on Asian Consumer Insight

S3 B2-A28 Nanyang Avenue

Singapore, 639798

Singapore

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Scholarly Papers (1)

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Evaluating the Impact of Early- and Late-Acquired Phonemes on the Luxury Appeal of Brand Names

Journal of Brand Management, Vol. 24, Issue 6, 2017
Number of pages: 24 Posted: 20 May 2018
Abhishek Pathak, Gemma Calvert and Carlos Velasco
Nanyang Technological University (NTU) - Institute on Asian Consumer Insight, Nanyang Technological University (NTU) - Institute on Asian Consumer Insight and Universidad Carlos III de Madrid - Department of Economics
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Abstract:

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Sound symbolism, Luxurious brand name, Phonemic age of acquisition, Phonetic symbolism