Gloria Ge

Independent

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Asian City Brand Meaning: A Hong Kong Perspective

Journal of Brand Management, Vol. 25, Issue 1, 2017
Number of pages: 13 Posted: 24 Apr 2018 Last Revised: 12 Sep 2018
Bill Merrilees, Gloria Ge and Dale Miller
Griffith University - School of Marketing, Independent and Griffith University
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Abstract:

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City brand meaning, Intangible cultural heritage, City branding, Brand associations, Survey translation, Brands that do good