Arnd Florack

University of Vienna

Bruenner Strasse 72

Vienna, Vienna 1090

Austria

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Explicit Versus Implicit Country Stereotypes as Predictors of Product Preferences: Insights from the Stereotype Content Model

Journal of International Business Studies, Vol. 48, Issue 8, 2017

Number of pages: 14 Posted: 30 May 2018

Adamantios Diamantopoulos, Arnd Florack, Georgios Halkias and Johanna Palcu

University of Vienna - Institute of Business Administration, University of Vienna, Athens University of Economics and Business and University of Vienna

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