Qinquan Cui

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Impact of Channel Power and Fairness Concern on Supplier's Market Entry Decision

Journal of the Operational Research Society, Vol. 68, Issue 12, 2017
Number of pages: 12 Posted: 24 Apr 2018
Baozhuang Niu, Qinquan Cui and Jie Zhang
School of Business Administration, South China University of Technology, affiliation not provided to SSRN and Guangdong University of Finance and Economics
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Abstract:

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supply chain management, dual channel, quality decision, market entry, fairness concern