Flávio Torres Urdan

FEA-USP

Av. Prof. Luciano Gualberto 908

São Paulo SP, São Paulo 05508-900

Brazil

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The Effect of Brand Name and Taste on Consumers' Buying Intentions: An Experimental Analysis

Number of pages: 12 Posted: 19 Jun 2001
Flávio Torres Urdan and Andre Torres Urdan
FEA-USP and Getulio Vargas Foundation (FGV)
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