Chioma Ifeanyichukwu

Nnamdi Azikiwe University

Enugu-Onitsha Expressway

PMB 5025

Awka, DE Anambra State 234

Nigeria

SCHOLARLY PAPERS

2

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Scholarly Papers (2)

1.

Factors Influencing Smartphone Purchase Behavior Among Young Adults in Nigeria

International Journal of Recent Scientific Research, Vol. 7, Issue, 9, pp. 13248-13254, September, 2016
Number of pages: 7 Posted: 16 Feb 2018
Adeola A. Ayodele and Chioma Ifeanyichukwu
Nnamdi Azikiwe University and Nnamdi Azikiwe University
Downloads 571 (53,759)

Abstract:

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Brand Name, Product Feature, Aesthetic Value, Price, Social Influence

2.

The Role of Sensory Marketing in Achieving Customer Patronage in Fast Food Restaurants in Awka

Ifeanyichukwu, C., &Peter, A. (2018). The Role of Sensory Marketing in Achieving Customer Patronagein FastFood Restaurants in Awka. International Research Journal Of Management, IT & Social Sciences, 5(2), 155-163.doi:10.21744/irjmis.v5i2.632163
Number of pages: 9 Posted: 19 Jul 2018
Chioma Ifeanyichukwu and Abude Peter
Nnamdi Azikiwe University and Delta State University
Downloads 425 (77,561)

Abstract:

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Stimuli, Perception, Sensory Cues, Sensory Marketing