Anubnav Anand Mishra

T A Pai Management Institute

PB No 9

80 Badagabettu

Manipal, Karnataka 576104

India

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Consumer Responses to Brand Deletion

Journal of Brand Management, Vol. 25, Issue 2, 2017
Number of pages: 11 Posted: 24 Apr 2018 Last Revised: 16 Sep 2018
Anubnav Anand Mishra
T A Pai Management Institute
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Abstract:

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Brand deletion, Brand portfolio management, Organizational performance, Corporate reputation, Brand love, Nostalgia intensity