Niva Shrestha

ACNielsen

Senior Vice President

United States

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Scholarly Papers (1)

1.

Allocating Spend on Digital Video Advertising: Longitudinal Analysis Across Two Industries

Journal of Advertising Research, Forthcoming, Baruch College Zicklin School of Business Research Paper No. 2018-02-06
Number of pages: 26 Posted: 21 Feb 2018 Last Revised: 27 Feb 2018
Nazrul I. Shaikh, Mahima Hada and Niva Shrestha
University of Miami - Department of Industrial Engineering, City University of New York - Allen G. Aaronson Department of Marketing & International Business and ACNielsen
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Abstract:

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marketing effectiveness