Vella Verónica Somoza Sánchez

University of Southern Denmark

Campusvej 55

DK-5230 Odense, 5000

Denmark

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Digital Anthropology as Method for Lead User Identification from Unstructured Big Data

Creativity and Innovation Management, Vol. 27, Issue 1, pp. 32-41, 2018
Number of pages: 10 Posted: 20 Feb 2018
Vella Verónica Somoza Sánchez, Davide Giacalone and René Chester Goduscheit
University of Southern Denmark, University of Southern Denmark and University of Southern Denmark - Department of Marketing & Management
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