Ting Zhu

Purdue University - Krannert School of Management

1310 Krannert Building

West Lafayette, IN 47907-1310

United States

SCHOLARLY PAPERS

8

DOWNLOADS
Rank 41,033

SSRN RANKINGS

Top 41,033

in Total Papers Downloads

1,753

SSRN CITATIONS

3

CROSSREF CITATIONS

3

Scholarly Papers (8)

Point-of-Sale Marketing Mix and Brand Performance - The Moderating Role of Retail Format and Brand Type

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-008
Number of pages: 51 Posted: 25 Nov 2015 Last Revised: 21 Feb 2018
UNC Kenan-Flagler Business School, Purdue University - Krannert School of Management, University of Chicago and University of Chicago - Marketing Management
Downloads 526 (78,028)
Citation 1

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retailing, brand share, supermarkets, mass merchandisers, drug stores, prices, assortment, marketing mix

Marketing Mix Response Across Retail Formats - The Role of Shopping Trip Types

Journal of Marketing
Number of pages: 56 Posted: 02 Mar 2018 Last Revised: 04 Dec 2020
UNC Kenan-Flagler Business School, Purdue University - Krannert School of Management, University of Chicago and University of Chicago - Marketing Management
Downloads 361 (121,627)
Citation 2

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retailing, brand share, supermarkets, mass merchandisers, drug stores, prices, line length, marketing mix, shopping costs

2.

Price Match Guarantees in the Age of Showrooming: An Empirical Analysis

Number of pages: 47 Posted: 14 Nov 2018
Chunhua Wu, Kangkang Wang and Ting Zhu
University of British Columbia (UBC) - Sauder School of Business, University of Alberta and Purdue University - Krannert School of Management
Downloads 389 (112,617)
Citation 2

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Showrooming, Price matching, E-commerce, Price competition

3.

Offline Versus Mobile Commerce: Implications for Inequality of Accessing Local Retail Infrastructure in Emerging Markets

Number of pages: 51 Posted: 22 Oct 2018
Xuebin Cui, Ting Zhu and Yubo Chen
Nanjing University-School of Business, Purdue University - Krannert School of Management and Tsinghua University, School of Economics & Management
Downloads 186 (235,944)

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mobile internet, emerging market, mobile commerce, digital divide

4.

Donors, Buyers, and Information Disclosure in Crowdfunding Markets: A Case of Platform Split-up

Number of pages: 50 Posted: 07 Jan 2021 Last Revised: 12 Sep 2022
Lu Yan, Qiang Liu and Ting Zhu
Purdue University, Krannert School of Management, Purdue University - Krannert School of Management and Purdue University - Krannert School of Management
Downloads 83 (426,225)

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platform specialization, crowdfunding, information asymmetry, donors, buyers, information disclosure

5.

Privacy Concerns, Economic Benefits, and Consumer Decisions: A Multi-Period Panel Study of Consumer Choices in the Automobile Insurance Industry

Number of pages: 49 Posted: 16 Aug 2021
Simon Fraser University (SFU) - Beedie School of Business, University of British Columbia (UBC) and Purdue University - Krannert School of Management
Downloads 74 (454,883)

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privacy, data breach, usage-based insurance, dynamic structural model

6.

The Impact of Expanding Public Health Insurance on Market-based Insurance Premiums: Roles of Risk-Pool Composition and Size

Number of pages: 47 Posted: 23 Nov 2021 Last Revised: 31 Jan 2022
Qiang Liu, Ming Lei and Ting Zhu
Purdue University - Krannert School of Management, Purdue University - Krannert School of Management and Purdue University - Krannert School of Management
Downloads 66 (483,256)

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ACA, Medicaid expansion, Marketplace, health insurance, health care marketing, public policy

7.

The Effect of the WIC Program on Consumption Patterns in the Cereal Category

Quantitative Marketing and Economics 16 (1), 79-109
Number of pages: 43 Posted: 12 Nov 2019
Romana Khan, Ting Zhu and Sanjay K. Dhar
affiliation not provided to SSRN, Purdue University - Krannert School of Management and University of Chicago - Marketing Management
Downloads 60 (506,845)
Citation 1

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Public Policy, Food Subsidies, Brand Management

8.

Brand Performance across Store Formats: Beyond Walmart's Low Prices

Number of pages: 52 Posted: 21 Sep 2022
UNC Kenan-Flagler Business School, Purdue University - Krannert School of Management, University of Chicago and University of Chicago - Marketing Management
Downloads 8 (853,157)

Abstract:

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retailing, brand performance, Walmart, prices, assortment