Ting Zhu

Purdue University - Krannert School of Management

1310 Krannert Building

West Lafayette, IN 47907-1310

United States

SCHOLARLY PAPERS

3

DOWNLOADS

608

CITATIONS

1

Scholarly Papers (3)

Point-of-Sale Marketing Mix and Brand Performance - The Moderating Role of Retail Format and Brand Type

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-008
Number of pages: 51 Posted: 25 Nov 2015 Last Revised: 21 Feb 2018
UNC Kenan-Flagler Business School, Purdue University - Krannert School of Management, University of Chicago and University of Chicago - Marketing Management
Downloads 419 (67,278)
Citation 1

Abstract:

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retailing, brand share, supermarkets, mass merchandisers, drug stores, prices, assortment, marketing mix

Point-of-Sale Marketing Mix and Brand Performance – The Moderating Role of Retail Format and Brand Type

Number of pages: 54 Posted: 02 Mar 2018 Last Revised: 05 Dec 2018
UNC Kenan-Flagler Business School, Purdue University - Krannert School of Management, University of Chicago and University of Chicago - Marketing Management
Downloads 61 (354,167)

Abstract:

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retailing, brand share, supermarkets, mass merchandisers, drug stores, prices, assortment, marketing mix

2.

Offline Versus Mobile Commerce: Implications for Inequality of Accessing Local Retail Infrastructure in Emerging Markets

Number of pages: 51 Posted: 22 Oct 2018
Xuebin Cui, Ting Zhu and Yubo Chen
Tsinghua University - School of Economics & Management, Purdue University - Krannert School of Management and Tsinghua University, School of Economics & Management
Downloads 84 (292,638)

Abstract:

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mobile internet, emerging market, mobile commerce, digital divide

3.

Price Match Guarantees in the Age of Showrooming: An Empirical Analysis

Number of pages: 47 Posted: 14 Nov 2018
Chunhua Wu, Kangkang Wang and Ting Zhu
University of British Columbia (UBC) - Sauder School of Business, University of Alberta and Purdue University - Krannert School of Management
Downloads 44 (404,271)

Abstract:

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Showrooming, Price matching, E-commerce, Price competition