Ting Zhu

Purdue University - Krannert School of Management

1310 Krannert Building

West Lafayette, IN 47907-1310

United States

SCHOLARLY PAPERS

9

DOWNLOADS
Rank 38,103

SSRN RANKINGS

Top 38,103

in Total Papers Downloads

2,374

SSRN CITATIONS

9

CROSSREF CITATIONS

3

Scholarly Papers (9)

Point-of-Sale Marketing Mix and Brand Performance - The Moderating Role of Retail Format and Brand Type

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-008
Number of pages: 51 Posted: 25 Nov 2015 Last Revised: 21 Feb 2018
Indian School of Business, Purdue University - Krannert School of Management, University of Chicago and University of Chicago - Marketing Management
Downloads 581 (83,673)
Citation 1

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retailing, brand share, supermarkets, mass merchandisers, drug stores, prices, assortment, marketing mix

Marketing Mix Response Across Retail Formats - The Role of Shopping Trip Types

Journal of Marketing
Number of pages: 56 Posted: 02 Mar 2018 Last Revised: 04 Dec 2020
Indian School of Business, Purdue University - Krannert School of Management, University of Chicago and University of Chicago - Marketing Management
Downloads 421 (123,859)
Citation 4

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retailing, brand share, supermarkets, mass merchandisers, drug stores, prices, line length, marketing mix, shopping costs

2.

Price Match Guarantees in the Age of Showrooming: An Empirical Analysis

Number of pages: 47 Posted: 14 Nov 2018
Chunhua Wu, Kangkang Wang and Ting Zhu
University of British Columbia (UBC) - Sauder School of Business, University of Alberta and Purdue University - Krannert School of Management
Downloads 528 (95,933)
Citation 2

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Showrooming, Price matching, E-commerce, Price competition

3.

Offline Versus Mobile Commerce: Implications for Inequality of Accessing Local Retail Infrastructure in Emerging Markets

Number of pages: 51 Posted: 22 Oct 2018
Xuebin Cui, Ting Zhu and Yubo Chen
Nanjing University-School of Business, Purdue University - Krannert School of Management and Tsinghua University, School of Economics & Management
Downloads 209 (258,877)

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mobile internet, emerging market, mobile commerce, digital divide

4.

Privacy Concerns, Economic Benefits, and Consumer Decisions: A Multi-Period Panel Study of Consumer Choices in the Automobile Insurance Industry

Number of pages: 49 Posted: 16 Aug 2021
Simon Fraser University (SFU) - Beedie School of Business, University of British Columbia (UBC) and Purdue University - Krannert School of Management
Downloads 152 (342,308)
Citation 4

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privacy, data breach, usage-based insurance, dynamic structural model

5.

Donors, Buyers, and Information Disclosure in Crowdfunding Markets: A Case of Platform Split-up

Number of pages: 50 Posted: 07 Jan 2021 Last Revised: 12 Sep 2022
Lu Yan, Qiang Liu and Ting Zhu
Purdue University, Krannert School of Management, Mitchell E. Daniels, Jr School of Business, Purdue University and Purdue University - Krannert School of Management
Downloads 128 (391,913)

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platform specialization, crowdfunding, information asymmetry, donors, buyers, information disclosure

6.

The Impact of Expanding Public Health Insurance on Market-based Insurance Premiums: Roles of Risk-Pool Composition and Size

Number of pages: 47 Posted: 23 Nov 2021 Last Revised: 31 Jan 2022
Qiang Liu, Ming Lei and Ting Zhu
Mitchell E. Daniels, Jr School of Business, Purdue University, Purdue University - Krannert School of Management and Purdue University - Krannert School of Management
Downloads 109 (441,482)

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ACA, Medicaid expansion, Marketplace, health insurance, health care marketing, public policy

7.

Household Food Carbon Footprint and Club Store Shopping

Number of pages: 48 Posted: 02 Mar 2023
Lu Yan, Ting Zhu and Li Song
Purdue University, Krannert School of Management, Purdue University - Krannert School of Management and Purdue University
Downloads 99 (472,606)

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food carbon footprint, club stores, retail formats, causal inference, generalized synthetic control

8.

The Effect of the WIC Program on Consumption Patterns in the Cereal Category

Quantitative Marketing and Economics 16 (1), 79-109
Number of pages: 43 Posted: 12 Nov 2019
Romana Khan, Ting Zhu and Sanjay K. Dhar
affiliation not provided to SSRN, Purdue University - Krannert School of Management and University of Chicago - Marketing Management
Downloads 95 (485,730)
Citation 2

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Public Policy, Food Subsidies, Brand Management

9.

Brand Performance across Store Formats: Beyond Walmart's Low Prices

Number of pages: 52 Posted: 21 Sep 2022
Indian School of Business, Purdue University - Krannert School of Management, University of Chicago and University of Chicago - Marketing Management
Downloads 52 (673,484)

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retailing, brand performance, Walmart, prices, assortment