Siddharth Bhattacharya

George Mason University, School of Business

Assistant Professor

Enterprise Hall, School of Business

Fairfax, VA VA 22030

United States

http://https://business.gmu.edu/facultyandresearch/faculty/profile/115/443/

SCHOLARLY PAPERS

3

DOWNLOADS

163

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

How Network Embeddedness Affects Real-Time Performance Feedback: An Empirical Investigation

Fox School of Business Research Paper, Forthcoming in Information Systems Research
Number of pages: 40 Posted: 19 Aug 2019 Last Revised: 22 Jan 2022
Mariia Petryk, Michael Rivera, Siddharth Bhattacharya, Liangfei Qiu and Subodha Kumar
University of Florida - Information Systems and Operations Management, Temple University - Fox School of Business and Management, George Mason University, School of Business, University of Florida - Warrington College of Business Administration and Temple University - Fox School of Business
Downloads 163 (263,690)

Abstract:

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real-time feedback, performance appraisals, mobile application, network embeddedness, eigenvector centrality, network analysis, econometric model

2.

Friend or Foe: Search Engine Advertising Strategies When Contracting with an Online Search Infomediary

Posted: 17 Feb 2020
Siddharth Bhattacharya, Abhishek Roy, Subodha Kumar and Sunil Wattal
George Mason University, School of Business, Temple University, Fox School of Business, Department of Statistics, Operations, and Data Science, Temple University - Fox School of Business and Temple University - Department of Management Information Systems

Abstract:

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game theory, affiliate marketing, infomediary, contracting, advertising, traffic quality

3.

Competitive Poaching in Search Advertising: A Randomized Field Experiment

Posted: 04 Mar 2019
Siddharth Bhattacharya, Jing Gong and Sunil Wattal
George Mason University, School of Business, Lehigh University - College of Business and Temple University - Department of Management Information Systems

Abstract:

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competitive poaching, search engine advertising, ad copy design, vertical differentiation, horizontal differentiation