Siddharth Bhattacharya

Temple University - Department of Management Information Systems

1810 N. 13th Street

Floor 2

Philadelphia, PA 19128

United States

SCHOLARLY PAPERS

3

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Scholarly Papers (3)

1.

Friend or Foe: Search Engine Advertising Strategies When Contracting with an Online Search Infomediary

Posted: 17 Feb 2020
Siddharth Bhattacharya, Abhishek Roy, Subodha Kumar and Sunil Wattal
Temple University - Department of Management Information Systems, Temple University, Fox School of Business, Department of Marketing and Supply Chain Management, Temple University - Department of Marketing and Supply Chain Management and Temple University - Department of Management Information Systems

Abstract:

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game theory, affiliate marketing, infomediary, contracting, advertising, traffic quality

2.

How Network Embeddedness Affects Real-Time Performance Feedback: An Empirical Investigation

Fox School of Business Research Paper
Posted: 19 Aug 2019
Mariia Petryk, Michael Rivera, Siddharth Bhattacharya, Liangfei Qiu and Subodha Kumar
University of Florida - Information Systems and Operations Management, Temple University - Fox School of Business and Management, Temple University - Department of Management Information Systems, University of Florida - Warrington College of Business Administration and Temple University - Department of Marketing and Supply Chain Management

Abstract:

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real-time feedback, performance appraisals, mobile application, network embeddedness, eigenvector centrality, network analysis, econometric model

3.

Competitive Poaching in Search Advertising: A Randomized Field Experiment

Posted: 04 Mar 2019
Siddharth Bhattacharya, Jing Gong and Sunil Wattal
Temple University - Department of Management Information Systems, Lehigh University - College of Business and Temple University - Department of Management Information Systems

Abstract:

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competitive poaching, search engine advertising, ad copy design, vertical differentiation, horizontal differentiation