Jun Hyun (Joseph) Ryoo

University of Western Ontario, Richard Ivey School of Business

PhD Candidate

Ivey Business School

, 1255 Western Road

London, Ontario N6G 0N1

Canada

  • University of Western Ontario, Richard Ivey School of Business

SCHOLARLY PAPERS

2

DOWNLOADS

399

TOTAL CITATIONS

3

Scholarly Papers (2)

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1.

Understanding Influence of Marketing Thought on Practice: An Analysis of Business Journals Using Textual and Latent Dirichlet Allocation (LDA) Analysis

Number of pages: 55 Posted: 05 Mar 2018
Abhishek Borah, Xin (Shane) Wang and Jun Hyun (Joseph) Ryoo
INSEAD, Virginia Tech - Pamplin College of Business and University of Western Ontario, Richard Ivey School of Business
Downloads 206 (318,623)
Citation 2

Abstract:

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Marketing Topics, Practice, Harvard Business Review, Management Science, MIT Sloan Management Review, Topic Modeling, Historical Analysis, latent Dirichlet allocation (LDA)

2.

Do Spoilers Really Spoil? Using Topic Modeling to Measure the Effect of Spoiler Reviews on Box Office Revenue

Journal of Marketing, Forthcoming
Number of pages: 64 Posted: 29 Jun 2020
Jun Hyun (Joseph) Ryoo, Xin (Shane) Wang and Shijie Lu
University of Western Ontario, Richard Ivey School of Business, Virginia Tech - Pamplin College of Business and University of Notre Dame
Downloads 193 (338,566)
Citation 1

Abstract:

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online word of mouth, spoilers, motion pictures, topic model, machine learning