Jun Hyun (Joseph) Ryoo

University of Western Ontario, Richard Ivey School of Business

PhD Candidate

Ivey Business School

, 1255 Western Road

London, Ontario N6G 0N1

Canada

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Scholarly Papers (1)

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Understanding Influence of Marketing Thought on Practice: An Analysis of Business Journals Using Textual and Latent Dirichlet Allocation (LDA) Analysis

Number of pages: 55 Posted: 05 Mar 2018
Abhishek Borah, Xin (Shane) Wang and Jun Hyun (Joseph) Ryoo
INSEAD, University of Western Ontario - Richard Ivey School of Business and University of Western Ontario, Richard Ivey School of Business
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Abstract:

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Marketing Topics, Practice, Harvard Business Review, Management Science, MIT Sloan Management Review, Topic Modeling, Historical Analysis, latent Dirichlet allocation (LDA)