Jeffrey Wong

Netflix

Los Gatos, CA

United States

SCHOLARLY PAPERS

1

DOWNLOADS
Rank 22,227

SSRN RANKINGS

Top 22,227

in Total Papers Downloads

4,752

TOTAL CITATIONS

7

Scholarly Papers (1)

1.

Incrementality Bidding & Attribution

Number of pages: 40 Posted: 06 Mar 2018 Last Revised: 12 Mar 2018
Randall A. Lewis and Jeffrey Wong
Amazon and Netflix
Downloads 4,752 (4,223)
Citation 7

Abstract:

Loading...

incrementality, ad effectiveness, machine learning, econometrics, real-time bidding, attribution, display advertising