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Lifan Guo
Alibaba Group
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Scholarly Papers (1)
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1.
The Value of Pop-up Stores on Retailing Platforms: Evidence from a Field Experiment with Alibaba
Number of pages: 23
Posted: 05 Mar 2018
Last Revised: 01 May 2019
Dennis Zhang
,
Hengchen Dai
,
Lingxiu Dong
,
Qian Wu
, Lifan Guo and
Xiaofei Liu
Washington University in St. Louis - John M. Olin Business School, University of California, Los Angeles (UCLA) - Anderson School of Management, Washington University in St. Louis - John M. Olin Business School, Alibaba Group, Alibaba Group and Alibaba Group
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Abstract:
platform operations, randomized field experiment, pop-up stores, internet of things
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