Lifan Guo

Alibaba Group

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The Value of Pop-up Stores on Retailing Platforms: Evidence from a Field Experiment with Alibaba

Number of pages: 23 Posted: 05 Mar 2018 Last Revised: 01 May 2019

Dennis Zhang, Hengchen Dai, Lingxiu Dong, Qian Wu, Lifan Guo and Xiaofei Liu

Washington University in St. Louis - John M. Olin Business School, University of California, Los Angeles (UCLA) - Anderson School of Management, Washington University in St. Louis - John M. Olin Business School, Alibaba Group, Alibaba Group and Alibaba Group

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Lifan Guo

Alibaba Group

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Scholarly Papers (1)

The Value of Pop-up Stores on Retailing Platforms: Evidence from a Field Experiment with Alibaba

Abstract: