Koen H. Pauwels

Ozyegin University

Professor of Marketing

Kusbakisi Cd. No: 2

Altunizade, Uskudar

Istanbul, 34662

Turkey

http://www.marketdashboards.com

SCHOLARLY PAPERS

14

DOWNLOADS
Rank 1,623

SSRN RANKINGS

Top 1,623

in Total Papers Downloads

15,353

CITATIONS
Rank 5,966

SSRN RANKINGS

Top 5,966

in Total Papers Citations

85

Scholarly Papers (14)

1.

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Robert H. Smith School Research Paper No. RHS 06-065
Number of pages: 49 Posted: 08 May 2008 Last Revised: 19 Jun 2014
Michael Trusov, Randolph E. Bucklin and Koen H. Pauwels
University of Maryland - Robert H. Smith School of Business, UCLA Anderson School of Management and Ozyegin University
Downloads 9,243 (305)
Citation 28

Abstract:

Word-of-Mouth Marketing, Internet, Social Networks, Vector Autoregression

2.

Do Promotions Benefit Manufacturers, Retailers or Both?

ERIM Report Series Reference No. ERS-2002-21-MKT
Number of pages: 49 Posted: 20 Feb 2003
Boston University - Questrom School of Business, Ozyegin University, University of California, Los Angeles (UCLA) - Anderson School of Management and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 872 (20,680)
Citation 23

Abstract:

long-term profitability, sales promotions, category management, empirical generalizations, vector-autoregressive models

3.

How Dynamic Consumer Response, Dynamic Competitor Response and Expanded Company Action Shape Longterm Marketing Effectiveness

Tuck School of Business Working Paper No. 03-19
Number of pages: 59 Posted: 07 May 2003
Koen H. Pauwels
Ozyegin University
Downloads 836 (20,748)
Citation 3

Abstract:

Long-term Marketing Effectiveness, Dynamic Consumer, Company and Competitor Response, Vector Auto Regressive (VAR) Models, Impulse Response Functions, Policy Simulation Restrictions

4.

The Long-Term Impact of New-Product Introductions and Promotions on Financial Performance and Firm Value

Tuck School of Business Working Paper No. 03-05
Number of pages: 48 Posted: 05 Mar 2003
Ozyegin University, University of California, Riverside (UCR) - A. Gary Anderson Graduate School of Management, Boston University - Questrom School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 728 (25,482)
Citation 6

Abstract:

5.

The Reciprocal Relationship between Private Label Use and Store Loyalty

Tuck School of Business Working Paper No. 2007-38
Number of pages: 51 Posted: 25 Sep 2007 Last Revised: 22 Sep 2012
Tuck School of Business at Dartmouth, Ozyegin University and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 638 (28,038)

Abstract:

private label share, store loyalty, share of wallet, simultaneity, non-linear effects

6.

Product Innovations, Advertising and Stock Returns

Journal of Marketing, January 2009
Number of pages: 47 Posted: 25 May 2008
Boston University - Questrom School of Business, Ozyegin University, University of California, Riverside (UCR) - A. Gary Anderson Graduate School of Management and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 581 (33,268)
Citation 12

Abstract:

Marketing investments, innovations, advertising, stock returns, stock-return response modeling

7.

The Drivers of Online News Readership: A Decomposition Approach

Tuck School of Business Working Paper No. 01-08
Number of pages: 39 Posted: 29 Nov 2001
Koen H. Pauwels
Ozyegin University
Downloads 323 (70,212)

Abstract:

Marketing, Online News, Emerging Markets, Persistence Modeling, Long-term Effects, Site Quality

8.

When Do Price Thresholds Matter in Retail Categories?

Marketing Science, Vol. 26, No. 1, pp. 83-100, January-February 2007
Number of pages: 18 Posted: 09 Mar 2004 Last Revised: 23 May 2008
Koen H. Pauwels, Shuba Srinivasan and Philip Hans Franses
Ozyegin University, Boston University - Questrom School of Business and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 298 (75,214)
Citation 2

Abstract:

kinked demand curve, smooth-transition regression models, time-series analysis, asymmetric price

9.

Separating Dynamic Consumer, Competitor and Company Response to Marketing Actions: Exclusion Restrictions on VAR-based Impulse Response Functions

Tuck Business School Working Paper No. 03-32
Number of pages: 19 Posted: 10 Dec 2003
Koen H. Pauwels and Paul J. Wolfson
Ozyegin University and Tuck School of Business at Dartmouth
Downloads 241 (100,953)
Citation 1

Abstract:

long-term marketing effectiveness, dynamic consumer, company and competitor response, structural Vector Auto Regressive (VAR) models, impulse response functions, policy simulation restrictions

10.

Retail-Price Drivers and Retailer Profits

Marketing Science, Vol. 26, No. 4, pp. 473-487, July-August 2007
Number of pages: 15 Posted: 25 May 2008
Vincent R. Nijs, Shuba Srinivasan and Koen H. Pauwels
Northwestern University - Department of Marketing, Boston University - Questrom School of Business and Ozyegin University
Downloads 216 (111,558)
Citation 10

Abstract:

retail-price drivers, retailer profits, time-series models, generalized forecast error variance

11.

Assessing Customer Evaluation and Revenue Consequences of Component Sharing Across Brands in the Vertical Product Line

ERIM Report Series Reference No. ERS-2005-007-MKT
Number of pages: 36 Posted: 09 Sep 2005
Peter C. Verhoef and Koen H. Pauwels
University of Groningen - Department of Marketing & Marketing Research and Ozyegin University
Downloads 215 (115,635)

Abstract:

Component sharing, branding, interface marketing and production, customer evaluation, firm

12.

Demand-Based Pricing Versus Past-Price Dependence: A Cost-Benefit Analysis

Journal of Marketing, Vol. 72, pp. 15-27, March 2008
Number of pages: 14 Posted: 25 May 2008
Shuba Srinivasan, Koen H. Pauwels and Vincent R. Nijs
Boston University - Questrom School of Business, Ozyegin University and Northwestern University - Department of Marketing
Downloads 165 (136,109)

Abstract:

demand-based pricing, past-price dependence, retail-price drivers, time-series models

13.

Reference-Based Transitions in Short-Run Price Elasticity

ERIM Report Series Reference No. ERS-2003-095-MKT
Number of pages: 49 Posted: 04 Jul 2008
Koen H. Pauwels, Philip Hans Franses and Shuba Srinivasan
Ozyegin University, Erasmus University Rotterdam (EUR) - Department of Econometrics and Boston University - Questrom School of Business
Downloads 124 (186,961)

Abstract:

kinked demand curve, smooth-transition regression models, competitive versus historical reference prices, asymmetric price thresholds, saturation versus assimilation/contrast effects, empirical generalizations

14.

What is Special about Marketing Organic Products? How Organic Assortment, Price and Promotions Drive Retailer Performance

Journal of Marketing, Forthcoming
Posted: 05 Nov 2012
Ram Bezawada and Koen H. Pauwels
State University of New York (SUNY) at Buffalo and Ozyegin University

Abstract:

organic products, food marketing, empirical generalizations, cross-category, assortment, marketing mix, vector autoregressive models