Kusbakisi Cd. No: 2
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Word-of-Mouth Marketing, Internet, Social Networks, Vector Autoregression
long-term profitability, sales promotions, category management, empirical generalizations, vector-autoregressive models
Long-term Marketing Effectiveness, Dynamic Consumer, Company and Competitor Response, Vector Auto Regressive (VAR) Models, Impulse Response Functions, Policy Simulation Restrictions
private label share, store loyalty, share of wallet, simultaneity, non-linear effects
Marketing investments, innovations, advertising, stock returns, stock-return response modeling
Marketing, Online News, Emerging Markets, Persistence Modeling, Long-term Effects, Site Quality
kinked demand curve, smooth-transition regression models, time-series analysis, asymmetric price
long-term marketing effectiveness, dynamic consumer, company and competitor response, structural Vector Auto Regressive (VAR) models, impulse response functions, policy simulation restrictions
retail-price drivers, retailer profits, time-series models, generalized forecast error variance
Component sharing, branding, interface marketing and production, customer evaluation, firm
demand-based pricing, past-price dependence, retail-price drivers, time-series models
kinked demand curve, smooth-transition regression models, competitive versus historical reference prices, asymmetric price thresholds, saturation versus assimilation/contrast effects, empirical generalizations
organic products, food marketing, empirical generalizations, cross-category, assortment, marketing mix, vector autoregressive models
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