Lisa Klein Pearo

Cornell University - School of Hotel Administration

Assistant Professor

545C Statler Hall

Ithaca, NY 14853-6902

United States

SCHOLARLY PAPERS

3

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Top 24,486

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1,875

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Top 14,509

in Total Papers Citations

25

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Scholarly Papers (3)

1.

A Social Influence Model of Consumer Participation in Network- and Small-Group-Based Virtual Communities

International Journal of Research in Marketing, 2004
Number of pages: 47 Posted: 22 Apr 2004
Utpal M. Dholakia, Richard P. Bagozzi and Lisa Klein Pearo
Rice University - Jesse H. Jones Graduate School of Business, University of Michigan, Stephen M. Ross School of Business and Cornell University - School of Hotel Administration
Downloads 1,430 (12,241)

Abstract:

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Virtual communities, internet marketing, consumer behavior, electronic commerce, we-intentions

2.

Creating Virtual Experiences in Computer-Mediated Environments

Review of Marketing Science Working Paper 1140
Number of pages: 54 Posted: 23 Jul 2002
Lisa Klein Pearo
Cornell University - School of Hotel Administration
Downloads 365 (79,561)

Abstract:

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Internet, interactivity, consumer behavior, telepresence, media, advertising

3.

Intermedia Substitutability and Market Demand by National Advertisers

NBER Working Paper No. w8624
Number of pages: 57 Posted: 29 Nov 2001 Last Revised: 25 Oct 2010
Alvin J. Silk, Lisa Klein Pearo and Ernst R. Berndt
Harvard Business School, Cornell University - School of Hotel Administration and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 80 (299,959)

Abstract:

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