Siyuan Yan

Hong Kong Polytechnic University - School of Accounting and Finance

Hung Hom

Kowloon

Hong Kong

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Scholarly Papers (1)

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Does Marketing Matter in Financial Markets? Underwriter Compensation, Marketing Effects, Investor Attention, and IPO Performance

Number of pages: 70 Posted: 02 Aug 2019 Last Revised: 25 Dec 2019
Louis T. W. Cheng, Gang Hu and Siyuan Yan
Hong Kong Polytechnic University - School of Accounting and Finance, Hong Kong Polytechnic University - School of Accounting and Finance and Hong Kong Polytechnic University - School of Accounting and Finance
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Abstract:

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underwriter’s compensation, marketing effects, investor attention, IPO underpricing