Brandusa Bejan

Babes-Bolyai University - Faculty of Economics and Business Administration

Str Teodor Mihali, Nr.58-60

Cluj-Napoca, RO- 400591

Romania

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Scholarly Papers (1)

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Behavioral Antecedents for Enhancing Green Customer Loyalty in Retail

Pamfilie, R., Dinu, V., Tăchiciu, L., Pleșea, D., Vasiliu, C., (Eds.). BASIQ International Conference: New Trends in Sustainable Business and Consumption. Vol. 1. Bucharest: Editura ASE. pp.183-191. The Association for Innovation and Quality in Sustainable Business ISSN/ISSN-L 2457-483X
Number of pages: 8 Posted: 27 Mar 2018
Dan-Cristian Dabija and Brandusa Bejan
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing and Babes-Bolyai University - Faculty of Economics and Business Administration
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Abstract:

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green consumer, sustainable products, behavioral antecedents, green loyalty, green retailing