Roland T. Rust

University of Maryland - Robert H. Smith School of Business

Distinguished Professor and David Bruce Smith Chair in Marketing

College Park, MD 20742-1815

United States

  • University of Maryland - Robert H. Smith School of Business

SCHOLARLY PAPERS

7

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CITATIONS
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53

Scholarly Papers (7)

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1.

Agent-Based Modeling in Marketing: Guidelines for Rigor

International Journal of Research in Marketing, 2011, Robert H. Smith School Research Paper No. RHS 06-132
Number of pages: 51 Posted: 24 Apr 2011 Last Revised: 28 Jun 2011
William Rand and Roland T. Rust
North Carolina State University and University of Maryland - Robert H. Smith School of Business
Downloads 882 (25,783)

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agent-based modeling, methodology, simulation

2.

Willingness-to-Pay for Crime Control Programs

Number of pages: 46 Posted: 11 Dec 2001
Mark A. Cohen, Roland T. Rust, Sara Steen and Simon T. Tidd
Vanderbilt University - Strategy and Business Economics, University of Maryland - Robert H. Smith School of Business, University of Colorado at Boulder - Department of Sociology and Vanderbilt University - Vanderbilt Institute for Public Policy Studies
Downloads 830 (28,092)
Citation 3

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economics of crime, contingent-valuation, willingness-to-pay, cost of crime

3.

Prevention, Crime Control or Cash? Public Preferences Towards Criminal Justice Spending Priorities

Robert H. Smith School Research Paper No. RHS 06-048
Number of pages: 33 Posted: 31 Jul 2005
Mark A. Cohen, Roland T. Rust and Sara Steen
Vanderbilt University - Strategy and Business Economics, University of Maryland - Robert H. Smith School of Business and University of Colorado at Boulder - Department of Sociology
Downloads 266 (113,868)

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Crime prevention, public policy, survey methodology, willingness-to-pay

4.

Complex Systems: Marketing's New Frontier

Number of pages: 53 Posted: 14 Jul 2018
William Rand, Roland T. Rust and Min Kim
North Carolina State University, University of Maryland - Robert H. Smith School of Business and University of Maryland, Robert H. Smith School of Business, Students
Downloads 20 (518,835)

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Complex Systems, Agent-Based Models, Network Science, System Dynamics, Chaos Theory, Machine Learning

5.

Viewer Preference Segmentation and Viewing Choice Models for Network Television

Journal of Advertising, Vol. 21, No. 1, 1992
Number of pages: 19 Posted: 26 Apr 2014
Roland T. Rust, Wagner A. Kamakura and Mark Alpert
University of Maryland - Robert H. Smith School of Business, Rice University and University of Texas at Austin - Red McCombs School of Business
Downloads 15 (548,013)

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6.

The Duality of Decisions and the Case for Impulsiveness Metrics

Arens, Zachary G. and Roland T. Rust (2012), “The Duality of Decisions and the Case for Impulsiveness Metrics,” Journal of the Academy of Marketing Science, 40 (3), 468-479., Robert H. Smith School Research Paper No. RHS 2907131
Posted: 28 Jan 2017
Zachary Arens and Roland T. Rust
Oklahoma State University - Stillwater - Department of Marketing and University of Maryland - Robert H. Smith School of Business

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Impulsiveness, Customer satisfaction, Customer metrics, Financial impact

7.

Adaptive Mobile News Personalization Using Social Networks

Robert H. Smith School Research Paper No. RHS 2460282
Posted: 02 Jul 2014
Tuck Siong Chung, Michel Wedel and Roland T. Rust
Nanyang Business School, University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business

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Personalization, Social Networks, News, Bayes Classifier, Recommendation Systems, Mobile Commerce, Smart Phones, Service Marketing