Author Page for Roland T. Rust

1.

Agent-Based Modeling in Marketing: Guidelines for Rigor

International Journal of Research in Marketing, 2011, Robert H. Smith School Research Paper No. RHS 06-132

Number of pages: 51 Posted: 24 Apr 2011 Last Revised: 28 Jun 2011

William Rand and Roland T. Rust

North Carolina State University and University of Maryland - Robert H. Smith School of Business

Downloads 921 (27,031)

Abstract:

2.

Willingness-to-Pay for Crime Control Programs

Number of pages: 46 Posted: 11 Dec 2001

Mark A. Cohen, Roland T. Rust, Sara Steen and Simon T. Tidd

Vanderbilt University - Strategy and Business Economics, University of Maryland - Robert H. Smith School of Business, University of Colorado at Boulder - Department of Sociology and Vanderbilt University - Vanderbilt Institute for Public Policy Studies

Downloads 866 (29,463)

Citation 28

Abstract:

3.

Prevention, Crime Control or Cash? Public Preferences Towards Criminal Justice Spending Priorities

Robert H. Smith School Research Paper No. RHS 06-048

Number of pages: 33 Posted: 31 Jul 2005

Mark A. Cohen, Roland T. Rust and Sara Steen

Vanderbilt University - Strategy and Business Economics, University of Maryland - Robert H. Smith School of Business and University of Colorado at Boulder - Department of Sociology

Downloads 273 (122,188)

Citation 1

Abstract:

4.

Complex Systems: Marketing's New Frontier

Number of pages: 53 Posted: 14 Jul 2018

William Rand, Roland T. Rust and Min Kim

North Carolina State University, University of Maryland - Robert H. Smith School of Business and University of Maryland, Robert H. Smith School of Business, Students

Downloads 34 (487,373)

Abstract:

5.

Viewer Preference Segmentation and Viewing Choice Models for Network Television

Journal of Advertising, Vol. 21, No. 1, 1992

Number of pages: 19 Posted: 26 Apr 2014

Roland T. Rust, Wagner A. Kamakura and Mark Alpert

University of Maryland - Robert H. Smith School of Business, Rice University and University of Texas at Austin - Red McCombs School of Business

Downloads 15 (598,556)

Abstract:

6.

Algorithmic Discrimination in Service

Number of pages: 66

Kalinda Ukanwa and Roland T. Rust

University of Southern California - Marshall School of Business and University of Maryland - Robert H. Smith School of Business

Downloads 1

Abstract:

7.

The Duality of Decisions and the Case for Impulsiveness Metrics

Arens, Zachary G. and Roland T. Rust (2012), “The Duality of Decisions and the Case for Impulsiveness Metrics,” Journal of the Academy of Marketing Science, 40 (3), 468-479., Robert H. Smith School Research Paper No. RHS 2907131

Posted: 28 Jan 2017

Zachary Arens and Roland T. Rust

Oklahoma State University - Stillwater - Department of Marketing and University of Maryland - Robert H. Smith School of Business

Abstract:

8.

Adaptive Mobile News Personalization Using Social Networks

Robert H. Smith School Research Paper No. RHS 2460282

Posted: 02 Jul 2014

Tuck Siong Chung, Michel Wedel and Roland T. Rust

Nanyang Business School, University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business

Roland T. Rust

University of Maryland - Robert H. Smith School of Business

Distinguished Professor and David Bruce Smith Chair in Marketing

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Scholarly Papers (8)

Agent-Based Modeling in Marketing: Guidelines for Rigor

Abstract:

Willingness-to-Pay for Crime Control Programs

Abstract:

Prevention, Crime Control or Cash? Public Preferences Towards Criminal Justice Spending Priorities

Abstract:

Complex Systems: Marketing's New Frontier

Abstract:

Viewer Preference Segmentation and Viewing Choice Models for Network Television

Abstract:

Algorithmic Discrimination in Service

Abstract:

The Duality of Decisions and the Case for Impulsiveness Metrics

Abstract:

Adaptive Mobile News Personalization Using Social Networks

Abstract: