Fabio Ancarani

SDA Bocconi

Via Bocconi 8

Milan, Milan 20136

Italy

SCHOLARLY PAPERS

3

DOWNLOADS

879

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

Marketing Places. A Resource-Based Approach and Empirical Evidence from the European Experience

SDA Bocconi, Research Division Working Paper No. 01/55
Number of pages: 21 Posted: 30 Jul 2001
Fabio Ancarani
SDA Bocconi
Downloads 730 (44,001)
Citation 2

Abstract:

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Marketing Places, Resources, Competition, Non profit marketing

2.

Social Desirability in Virtual Communities

International Journal of Business Administration, 3 (6), 93-100
Number of pages: 8 Posted: 01 Nov 2012 Last Revised: 12 Nov 2012
IULM University, SDA Bocconi, affiliation not provided to SSRN and Independent
Downloads 78 (383,633)

Abstract:

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Social desirability, social networks, online communities, virtual worlds

3.

Symbolic Value Transfer for Commodity Differentiation: New Brand Creation Versus Brand Extensions in the Context of Agricultural Products

Number of pages: 7 Posted: 09 Mar 2013
Chiara Berti, Gabriele Pizzi and Fabio Ancarani
University of Bologna - Department of Management, University of Bologna - Department of Management and SDA Bocconi
Downloads 71 (404,329)

Abstract:

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brand extension, commodities, brand awareness, brand associations