Jaehwuen Jung

Temple University - Fox School of Business and Management

Philadelphia, PA 19122

United States

SCHOLARLY PAPERS

6

DOWNLOADS

941

SSRN CITATIONS

7

CROSSREF CITATIONS

1

Scholarly Papers (6)

1.

Words Matter! Towards Pro-Social Call-to-Action for Online Referral: Evidence from Two Field Experiments

Information Systems Research, Forthcoming, Fox School of Business Research Paper No. 18-032
Number of pages: 50 Posted: 24 May 2018 Last Revised: 26 May 2019
Jaehwuen Jung, Ravi Bapna, Joseph Golden and Tianshu Sun
Temple University - Fox School of Business and Management, University of Minnesota - Minneapolis, Collage.com and University of Southern California - Marshall School of Business
Downloads 450 (89,753)
Citation 8

Abstract:

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online referrals, intrinsically pro-social framing, randomized field experiment, call-to-action

2.

The Secret to Finding a Match: A Field Experiment on Choice Capacity Design in an Online Dating Platform

Information Systems Research, Forthcoming, HKUST Business School Research Paper No. 2020-001 (also appears in Targeted and Social Network Marketing eJournal)
Number of pages: 44 Posted: 07 Jul 2021
Jaehwuen Jung, Hyungsoo Lim, Dongwon Lee and Chul Kim
Temple University - Fox School of Business and Management, HKUST Business School, HKUST Business School and City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business
Downloads 268 (158,148)
Citation 1

Abstract:

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online matching platform design, choice capacity, online dating, field experiment

3.

Commercializing Social Media? How a Showroom Section on Social Media Fan Pages Influences Customer Behavior

Baruch College Zicklin School of Business Research Paper No. 2019-08-08, Fox School of Business Research Paper
Number of pages: 44 Posted: 15 Aug 2019 Last Revised: 11 Oct 2021
Jaehwuen Jung, Shuting Ada Wang and Sunil Wattal
Temple University - Fox School of Business and Management, Baruch College, City University of New York and Temple University - Department of Management Information Systems
Downloads 123 (310,933)

Abstract:

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Social media, business fan page, showroom, privacy, unfollow, purchase, engagement

4.

Social Learning in Prosumption: Evidence from a Randomized Field Experiment

Number of pages: 36 Posted: 03 Mar 2021
Jaehwuen Jung, Tianshu Sun, Ravi Bapna and Joseph Golden
Temple University - Fox School of Business and Management, University of Southern California - Marshall School of Business, University of Minnesota - Minneapolis and Collage.com
Downloads 100 (358,517)

Abstract:

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prosumption, prosumer, social learning, self-efficacy, randomized control trials, machine learning with causal inference

5.

Impact of Incentive Mechanism in Online Referral Programs: Evidence from Randomized Field Experiments

Journal of Management Information Systems 38, no. 1 (2021): 59-81.
Posted: 29 Jan 2021 Last Revised: 12 Jan 2022
Jaehwuen Jung, Ravi Bapna, Alok Gupta and Soumya Sen
Temple University - Fox School of Business and Management, University of Minnesota - Minneapolis, University of Minnesota - Twin Cities - Carlson School of Management and University of Minnesota

Abstract:

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social contagion, viral marketing, referral incentive design, WOM

6.

Love Unshackled: Identifying the Effect of Mobile App Adoption in Online Dating

MIS Quarterly, Volume 43, pp. 47-72, March 2019
Posted: 31 Mar 2018 Last Revised: 01 Jun 2022
Temple University - Fox School of Business and Management, University of Minnesota - Minneapolis, University of Maryland and University of Minnesota - Minneapolis

Abstract:

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mobile applications, online dating, social engagement, adoption, ubiquity, impulsiveness, disinhibition