Dahui Li

University of Minnesota - Duluth - Labovitz School of Business and Economics (LSBE)

412 Library Drive

Duluth, MN 55812-2496

United States

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Scholarly Papers (1)

1.

Optimal Design of “Free” Content Provision for Online Platforms: Impacts of Advertising and Network Effects

Number of pages: 30 Posted: 18 Oct 2021
Tianjin UniversityTianjin University - College of Management and Economics, affiliation not provided to SSRN, State Key Laboratory of Media Convergence and Communication, University of Minnesota - Duluth - Labovitz School of Business and Economics (LSBE) and University of Washington - Michael G. Foster School of Business
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Abstract:

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hybrid trial; online content; content provision strategy; advertising; subscriptions