Fei Long

University of North Carolina (UNC) at Chapel Hill - Marketing Area

Chapel Hill, NC 27599

United States

SCHOLARLY PAPERS

7

DOWNLOADS

868

SSRN CITATIONS

2

CROSSREF CITATIONS

2

Ideas:
“  Digital Marketing; Platform Design; Salesforce Compensation.  ”

Scholarly Papers (7)

1.

Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising.

Kenan Institute of Private Enterprise Research Paper No. 20-03
Number of pages: 47 Posted: 30 Jan 2020 Last Revised: 17 May 2021
University of North Carolina (UNC) at Chapel Hill - Marketing Area, Columbia University - Columbia Business School, Marketing and Columbia University - Columbia Business School, Marketing
Downloads 364 (121,741)
Citation 3

Abstract:

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E-commerce platform, search advertising, retailing, asymmetric information

2.

Fake Sales and Ranking Algorithms in Online Retail Marketplace with Sponsored Advertising

Number of pages: 56 Posted: 17 Jan 2022
Fei Long and Yunchuan Liu
University of North Carolina (UNC) at Chapel Hill - Marketing Area and University of Illinois at Urbana-Champaign
Downloads 175 (249,485)

Abstract:

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ranking algorithm, fake sales, sponsored advertising, auction, platform, game theory

3.

Pay to Lose: A Theory of Digital Co-op

MIT Sloan Research Paper No. 5368-18, Columbia Business School Research Paper No. 18-35
Number of pages: 74 Posted: 17 Apr 2018 Last Revised: 15 May 2021
Fei Long, Kinshuk Jerath and T. Tony Ke
University of North Carolina (UNC) at Chapel Hill - Marketing Area, Columbia University - Columbia Business School, Marketing and The Chinese University of Hong Kong (CUHK)
Downloads 145 (291,491)
Citation 2

Abstract:

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search advertising, cooperative advertising, game theory, category keyword, brand keyword

4.

Multi-Period Contracting and Salesperson Effort Profiles: The Optimality of 'Hockey Stick,' 'Giving Up' and 'Resting on Laurels'

Columbia Business School Research Paper Forthcoming
Number of pages: 74 Posted: 04 Feb 2020
Kinshuk Jerath and Fei Long
Columbia University - Columbia Business School, Marketing and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 68 (477,728)

Abstract:

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Salesforce Compensation, Dynamic Incentives, Effort Gaming, “Hockey Stick,” Sales Push Out and Pull In

5.

Self-Preferencing in E-commerce Marketplaces: The Role of Sponsored Advertising and Private Labels

Kenan Institute of Private Enterprise Research Paper Forthcoming
Number of pages: 66 Posted: 24 Jul 2022
Fei Long and Wilfred Amaldoss
University of North Carolina (UNC) at Chapel Hill - Marketing Area and Duke University - Fuqua School of Business
Downloads 53 (538,629)

Abstract:

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E-commerce marketplace, hybrid platforms, private label, sponsored advertising, self-preferencing

6.

Motivating Bold Actions

Columbia Business School Research Paper
Number of pages: 65 Posted: 18 May 2021
Fei Long and Kinshuk Jerath
University of North Carolina (UNC) at Chapel Hill - Marketing Area and Columbia University - Columbia Business School, Marketing
Downloads 43 (587,157)

Abstract:

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Salesforce compensation, dynamic incentives, risky actions, agent gaming.

7.

A Mosquito-Eye-Like Superhydrophobic Coating with Super Robustness against Abrasion

Number of pages: 24 Posted: 14 Apr 2021
affiliation not provided to SSRN, Chinese Academy of Sciences (CAS) - State Key Laboratory of Drug Research, affiliation not provided to SSRN, University of North Carolina (UNC) at Chapel Hill - Marketing Area, Ohio State University (OSU) - Department of Materials Science and Engineering (MSE) and Shanghai Jiao Tong University (SJTU) - State Key Laboratory of Metal Matrix Composites
Downloads 20 (740,707)

Abstract:

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superhydrophobic surface, bioinspired structure, mechanical robustness, wetting mechanism