Fei Long

Columbia University - Columbia Business School

3022 Broadway

New York, NY 10027

United States

SCHOLARLY PAPERS

1

DOWNLOADS

70

0

!

Under construction: SSRN citations while be offline until July when we will launch a brand new and improved citations service, check here for more details.

For more information

Scholarly Papers (1)

1.

The Logic and Management of 'Digital Co-op' in Search Advertising

MIT Sloan Research Paper No. 5368-18, Columbia Business School Research Paper No. 18-35
Number of pages: 64 Posted: 17 Apr 2018
Kinshuk Jerath, T. Tony Ke and Fei Long
Columbia University - Columbia Business School, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Columbia University - Columbia Business School
Downloads 70 (323,468)

Abstract:

Loading...

search advertising, cooperative advertising, game theory, category keyword, brand keyword