Fei Long

University of North Carolina (UNC) at Chapel Hill - Marketing Area

Chapel Hill, NC 27599

United States

  • University of North Carolina (UNC) at Chapel Hill - Marketing Area

SCHOLARLY PAPERS

10

DOWNLOADS
Rank 33,674

SSRN RANKINGS

Top 33,674

in Total Papers Downloads

3,231

TOTAL CITATIONS
Rank 41,342

SSRN RANKINGS

Top 41,342

in Total Papers Citations

10

Ideas:
“  Digital Marketing; Platform Design; Salesforce Compensation.  ”

  • University of North Carolina (UNC) at Chapel Hill - Marketing Area

Scholarly Papers (10)

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1.

Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising.

Kenan Institute of Private Enterprise Research Paper No. 20-03
Number of pages: 47 Posted: 30 Jan 2020 Last Revised: 17 May 2021
Fei Long, Kinshuk Jerath and Miklos Sarvary
University of North Carolina (UNC) at Chapel Hill - Marketing Area, Columbia University - Columbia Business School, Marketing and Columbia University - Columbia Business School, Marketing
Downloads 671 (83,851)
Citation 3

Abstract:

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E-commerce platform, search advertising, retailing, asymmetric information

2.

Retail Media on Online Platforms as Resellers or Marketplaces

Kenan Institute of Private Enterprise Research Paper No. 4507593
Number of pages: 40 Posted: 21 Jul 2023
Fei Long
University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 602 (96,741)
Citation 1

Abstract:

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Retail media, sponsored advertising, e-commerce platforms, product featuring, auctions

3.

Self-Preferencing in E-commerce Marketplaces: The Role of Sponsored Advertising and Private Labels

Kenan Institute of Private Enterprise Research Paper No. 4162164
Number of pages: 66 Posted: 24 Jul 2022
Fei Long and Wilfred Amaldoss
University of North Carolina (UNC) at Chapel Hill - Marketing Area and Duke University - Fuqua School of Business
Downloads 545 (109,209)

Abstract:

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E-commerce marketplace, hybrid platforms, private label, sponsored advertising, self-preferencing

4.

Fake Sales and Ranking Algorithms in Online Retail Marketplace with Sponsored Advertising

Number of pages: 56 Posted: 17 Jan 2022
Fei Long and Yunchuan Liu
University of North Carolina (UNC) at Chapel Hill - Marketing Area and University of Illinois at Urbana-Champaign
Downloads 487 (125,368)
Citation 2

Abstract:

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ranking algorithm, fake sales, sponsored advertising, auction, platform, game theory

5.

Pay to Lose: A Theory of Digital Co-op

MIT Sloan Research Paper No. 5368-18, Columbia Business School Research Paper No. 18-35
Number of pages: 74 Posted: 17 Apr 2018 Last Revised: 15 May 2021
Fei Long, Kinshuk Jerath and T. Tony Ke
University of North Carolina (UNC) at Chapel Hill - Marketing Area, Columbia University - Columbia Business School, Marketing and The Chinese University of Hong Kong (CUHK)
Downloads 246 (264,966)
Citation 2

Abstract:

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search advertising, cooperative advertising, game theory, category keyword, brand keyword

6.

Dynamic Social Product Design and Fashion Classics

Number of pages: 66 Posted: 12 Feb 2024
T. Tony Ke, Chenxi Liao, Fei Long and Michelle Y. Lu
The Chinese University of Hong Kong (CUHK), The Chinese University of Hong Kong (CUHK) - CUHK Business School, University of North Carolina (UNC) at Chapel Hill - Marketing Area and China Europe International Business School (CEIBS)
Downloads 245 (267,112)
Citation 1

Abstract:

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Fashion Classics, Conspicuous Consumption, Social Influence, Product Design, Price Discrimination, Overlapping Generation Model

7.

Data and Algorithms: Designing Marketplace Analytics for Platform Sellers

Number of pages: 50 Posted: 07 Aug 2024
Yi Liu and Fei Long
Wisconsin School of Business and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 208 (311,550)

Abstract:

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E-commerce platforms, marketplace analytics, AI algorithms, Bayesian persuasion

8.

Multi-Period Contracting and Salesperson Effort Profiles: The Optimality of 'Hockey Stick,' 'Giving Up' and 'Resting on Laurels'

Columbia Business School Research Paper Forthcoming
Number of pages: 74 Posted: 04 Feb 2020
Kinshuk Jerath and Fei Long
Columbia University - Columbia Business School, Marketing and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 105 (549,443)

Abstract:

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Salesforce Compensation, Dynamic Incentives, Effort Gaming, “Hockey Stick,” Sales Push Out and Pull In

9.

Motivating Bold Actions

Columbia Business School Research Paper
Number of pages: 65 Posted: 18 May 2021
Fei Long and Kinshuk Jerath
University of North Carolina (UNC) at Chapel Hill - Marketing Area and Columbia University - Columbia Business School, Marketing
Downloads 85 (630,628)

Abstract:

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Salesforce compensation, dynamic incentives, risky actions, agent gaming.

10.

A Mosquito-Eye-Like Superhydrophobic Coating with Super Robustness against Abrasion

Number of pages: 24 Posted: 14 Apr 2021
Jie Liu, Xinwen Zhang, Ruoyun Wanga, Fei Long, Pengyang Zhao and Lei Liu
affiliation not provided to SSRN, Chinese Academy of Sciences (CAS) - State Key Laboratory of Drug Research, affiliation not provided to SSRN, University of North Carolina (UNC) at Chapel Hill - Marketing Area, Ohio State University (OSU) - Department of Materials Science and Engineering (MSE) and Shanghai Jiao Tong University (SJTU) - State Key Laboratory of Metal Matrix Composites
Downloads 37 (946,969)
Citation 1

Abstract:

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superhydrophobic surface, bioinspired structure, mechanical robustness, wetting mechanism