B. Daniel Sparks

Northern Kentucky University

Nunn Drive

Highland Heights, KY 41099

United States

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Comparing Rivalry Effects Across Professional Sports: National Football League Fans Exhibit Most Animosity

Sport Marketing Quarterly, 26(4), 235-246, 2017.
Number of pages: 21 Posted: 26 Apr 2018
Joe Cobbs, B. Daniel Sparks and B. David Tyler
Northern Kentucky University - College of Business, Northern Kentucky University and Western Carolina University
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Citation 1

Abstract:

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rivalry, derby, league differences, schadenfreude, identification, discrimination