Ruth Pogacar

University of Calgary - Haskayne School of Business

2500 University Drive, NW

Calgary, Alberta T2N 1N4

Canada

SCHOLARLY PAPERS

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Scholarly Papers (1)

1.

The Effects of Linguistic Devices on Consumer Information Processing and Persuasion: A Language Complexity × Processing Mode Framework

Pogacar, Ruth, L. J. Shrum, & Tina M. Lowrey (2018), “The Effects of Linguistic Devices on Consumer Information Processing and Persuasion: A Language Complexity × Processing Mode Framework,” Journal of Consumer Psychology, Forthcoming., HEC Paris Research Paper No. MKG-2018-1261
Number of pages: 60 Posted: 26 Apr 2018 Last Revised: 03 May 2018
Ruth Pogacar, L. J. Shrum and Tina M. Lowrey
University of Calgary - Haskayne School of Business, HEC Paris and HEC Paris - Marketing
Downloads 65 (353,200)
Citation 2

Abstract:

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Linguistics, Attitudes and Persuasion, Automatic and Controlled Processes, Language