Haesun Park-Poaps

Ohio University

Athens, OH 45701-2979

United States

SCHOLARLY PAPERS

1

DOWNLOADS

0

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (1)

1.

An Experiment on Non-Luxury Fashion Counterfeit Purchase: The Effects of Brand Reputation, Fashion Attributes, and Attitudes Toward Counterfeiting

Journal of Brand Management, Vol. 25, Issue 2, 2017
Number of pages: 12 Posted: 24 Apr 2018
Haesun Park-Poaps and Jiyun Kang
Ohio University and Texas State University, San Marcos
Downloads 0 (670,354)
  • Add to Cart

Abstract:

Loading...

Counterfeit, Product evaluation, Non-luxury brand