Jiyun Kang

Texas State University, San Marcos

601 University Drive

San Marcos, TX 78666-4616

United States

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Scholarly Papers (1)

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An Experiment on Non-Luxury Fashion Counterfeit Purchase: The Effects of Brand Reputation, Fashion Attributes, and Attitudes Toward Counterfeiting

Journal of Brand Management, Vol. 25, Issue 2, 2017
Number of pages: 12 Posted: 24 Apr 2018
Haesun Park-Poaps and Jiyun Kang
Ohio University and Texas State University, San Marcos
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Abstract:

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Counterfeit, Product evaluation, Non-luxury brand