Gabriela Tonietto

Rugers Business School

Assistant Professor

The State University of New Jersey

1 Washington Park

Newark, NJ 07102-3122

United States

SCHOLARLY PAPERS

6

DOWNLOADS

811

SSRN CITATIONS

2

CROSSREF CITATIONS

4

Scholarly Papers (6)

1.

Activity Versus Outcome Maximization in Time Management

Malkoc, Selin A., and Gabriela N. Tonietto (2019), "Activity Versus Outcome Maximization in Time Management," Current Opinion in Psychology, April, Forthcoming
Number of pages: 19 Posted: 07 Jun 2018
Selin A. Malkoc and Gabriela Tonietto
Fisher College of Business, The Ohio State University and Rugers Business School
Downloads 488 (83,918)

Abstract:

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time management, planning, scheduling, time famine, well-being

2.

Calendar Mindset: How Scheduling Takes the Fun and Puts the Work in

Tonietto Gabriela and Selin A. Malkoc (2016) “Calendar Mindset: How Scheduling Takes the Fun and Puts the Work in,” Journal of Marketing Research, 53(6), 922-936.
Number of pages: 63 Posted: 21 May 2018
Gabriela Tonietto and Selin A. Malkoc
Rugers Business School and Fisher College of Business, The Ohio State University
Downloads 134 (299,643)

Abstract:

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scheduling, calendars, time consumption, leisure consumption

3.

When an Hour Feels Shorter: Future Boundary Tasks Alter Consumption by Contracting Time

Journal of Consumer Research, Forthcoming
Number of pages: 48 Posted: 19 May 2018
Gabriela Tonietto, Selin A. Malkoc and Stephen Nowlis
Rugers Business School, Fisher College of Business, The Ohio State University and Washington University in St. Louis - John M. Olin Business School
Downloads 93 (385,388)

Abstract:

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time management, scheduling, time consumption, well-being, subjective duration, prospective duration

4.

Viewing Leisure as Wasteful Undermines Enjoyment

Tonietto, Gabriela N., Selin A. Malkoc, Rebecca Walker Reczek, and Michael I. Norton (2021). “Viewing Leisure as Wasteful Undermines Enjoyment.” Journal of Experimental Social Psychology, https://doi.org/10.1016/j.jesp.2021.104198.
Number of pages: 13 Posted: 27 Aug 2021
Rugers Business School, Fisher College of Business, The Ohio State University, Ohio State University (OSU) - Department of Marketing and Logistics and Harvard Business School - Marketing Unit
Downloads 69 (457,734)

Abstract:

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leisure, experiences, enjoyment, well-being

5.

Generating Content Increases Enjoyment by Immersing Consumers and Accelerating Perceived Time

Tonietto, G. N., & Barasch, A. (2020). Generating Content Increases Enjoyment by Immersing Consumers and Accelerating Perceived Time. Journal of Marketing, https://doi.org/10.1177/0022242920944388.
Number of pages: 18 Posted: 16 Jul 2021
Gabriela Tonietto and Alixandra Barasch
Rugers Business School and INSEAD
Downloads 17 (739,889)

Abstract:

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consumer-generated content, enjoyment, experiences, immersion, incentives, norms, time perception

6.

Time Will Fly During Future Fun (But Drag Until then)

Tonietto, G. N., VanEpps, E. M., Malkoc, S. A., & Maglio, S. J. (2021). Time Will Fly During Future Fun (But Drag Until Then). Journal of Consumer Psychology.
Number of pages: 9 Posted: 14 Jul 2021
Gabriela Tonietto, Eric VanEpps, Selin A. Malkoc and Sam Maglio
Rugers Business School, University of Utah - Department of Marketing, Fisher College of Business, The Ohio State University and University of Toronto at Scarborough - Division of Management
Downloads 10 (806,006)

Abstract:

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time, valence, duration, lay theory, prospection, time perception