Ritwik Sinha

Adobe Systems, Inc.

345 Park Avenue

San Jose, CA 95110-2704

United States

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Linking Clicks to Bricks: Spillover Benefits of Online Advertising

Number of pages: 38 Posted: 09 May 2018
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Carnegie Mellon University - Department of Statistics, Carnegie Mellon University - David A. Tepper School of Business and Adobe Systems, Inc.
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Abstract:

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online advertising, offline sales, email ads, doubly robust estimator, machine learning, causal inference