Sudaryanto

University of Jember

Jl. Jawa 17

Jember, East Java 68137

Indonesia

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The Influence of Brand Extension Smartphone Samsung Galaxy Variable Towards Brand Equity of Mother Brand of Samsung

J. Mgt. Mkt. Review 3 (1) 06 – 15 (2018)

Number of pages: 10 Posted: 11 May 2018 Last Revised: 01 Jun 2018

Sudaryanto, Jery Courvisanos and Alif Puji Rahayu

University of Jember, Federation University Australia - Federation Business School and Independent

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