Evi Thelia Sari

STIE Mahardhika

Surabaya

Indonesia

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Gender-Based Susceptibility to Interpersonal Influences in Buying Fashion Products in Surabaya, Indonesia

J. Mgt. Mkt. Review 3 (1) 48 – 60 (2018)
Number of pages: 13 Posted: 11 May 2018
Evi Thelia Sari
STIE Mahardhika
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Abstract:

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Gender-based Marketing; Consumers’ Susceptibility to Interpersonal Influences; Purchasing Behavior; Fashion Products