Yun Jung Lee

Adelphi University

1 South Ave

Garden City, NY 11530

United States

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Brand Associations: The Value of Ability Versus Social Responsibility Depends on Consumer Goals

Journal of Brand Management, Vol. 25, Issue 1, 2017
Number of pages: 11 Posted: 24 Apr 2018 Last Revised: 12 Sep 2018
Zachary Johnson, Yun Jung Lee and Minoo Ashoori
Adelphi University - School of Business, Adelphi University and College of Business, Purdue University Northwest
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Abstract:

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Corporate associations, CSR, Social responsibility, Warmth, Competence