Chris T. Allen

University of Cincinnati - Lindner College of Business

P.O. Box 210195

Cincinnati, OH 45221-0195

United States

SCHOLARLY PAPERS

1

DOWNLOADS

1

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (1)

1.

Self-Congruence is Not Everything for a Brand: Initial Evidence Supporting the Relevance of Identity Cultivation in a College Student Role-Identity Context

Journal of Brand Management, Vol. 24, Issue 5, 2017
Number of pages: 18 Posted: 07 May 2018
Douglas Ewing and Chris T. Allen
Bowling Green State University - College of Business Administration and University of Cincinnati - Lindner College of Business
Downloads 1 (657,138)
  • Add to Cart

Abstract:

Loading...

role-identity, identity cultivation, symbolic self-completion, branding meaning, brand resonance