Daniel R Clark

Fundación Instituto de Empresa, S.L. - IE Business School

Calle Maria de Molina 12, Bajo

Madrid, Madrid 28006

Spain

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Country Familiarity in the Initial Stage of Foreign Market Selection

Journal of International Business Studies, Vol. 49, Issue 4, 2017
Number of pages: 31 Posted: 07 May 2018 Last Revised: 22 Sep 2018
Daniel R Clark, Dan Li and Dean Shepherd
Fundación Instituto de Empresa, S.L. - IE Business School, Indiana University - Kelley School of Business - Management & Entrepreneurship and University of Colorado at Boulder - Department of Management
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Abstract:

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country familiarity, internationalization, foreign market selection, decision making, cognition, verbal protocol analysis